Search Marketing Knowledge Center

mio’s Twitch Takeover: A Zero-Media Campaign That Won Big

Leading Edge December 17, 2025

mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.

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ANA Ethics in Action: Year in Review and What’s Next in 2026

Leading Edge December 8, 2025

It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.

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Font Licensing: A Primer from Kellanova

Event Recaps December 4, 2025

During a December 3, 2025 meeting of the ANA’s Advertising Financial Management Committee, attendees learned why careful management of one’s fonts is so important and the proper approach for doing so from Christian Hauptman, senior category manager, marketing procurement (creative and media agencies) at Kellanova.

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Everyone Says Retail Media Has Peaked. Here's Why They're Wrong.

Leading Edge December 2, 2025

Jonathan Hopkins, co-founder of Sonder, discusses the importance of retail media networks.

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Here’s What Brands Can Do to Survive Fake AI Information

Leading Edge November 24, 2025

MJ (Mary Jo) Behrman, global head of marketing & media at Designit, discussed mitigating brand crises in the age of AI.

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Children Online: The New Rules of the Road

Webinar Rewinds November 22, 2025

From social media restrictions to age-appropriate design codes, lawmakers across the country are rewriting the playbook for how companies engage with young users. This webinar broke down what is driving this new wave of legislation and enforcement and what it means in practice.

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Report Finds Email, AI, Video Create More Confident Marketers

Leading Edge November 21, 2025

Constant Contact’s latest Small Business Now report shares how small businesses are doubling down on tech like AI and video — yet many still struggle with confidence, clarity, and cost in their marketing efforts.

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Walled Gardens

ASK Answers November 20, 2025

What are walled gardens, and how are marketers interacting with them?

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How Northwell Health Rebuilt Its Tech Stack

Conference Session Videos November 19, 2025

In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.

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Programmatic Insights to Finish 2025 Strong and Power 2026 Strategy

Webinar Rewinds November 18, 2025

The Q3 2025 ANA Programmatic Transparency Benchmark has arrived. Discover how brands are leveraging Q3 learnings to optimize their programmatic investments and set the foundation for stronger performance in 2026.

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Intuit Study Reveals Average Small Business Marketing Budget

Leading Edge November 17, 2025

Intuit SMB MediaLabs’ 2025 Small Business Advertising Trends Report reveals how small businesses are prioritizing advertising, embracing social media dominance, and leveraging martech for measurable ROI.

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