Retail Media
As retail media networks (RMNs) grow, advertisers must fully evaluate their offers while becoming familiar with both new opportunities and new risks. With so many new retail vendors, the need to establish common practices and standards is even greater.
The ANA's Retail Media Working Group, composed of ANA brand members who bring senior-level expertise in retail media and related functions, has identified several key issues through collaborative efforts, including the following:
- establishing measurement standards,
- addressing attribution issues, and
- building proper internal structures to tackle uniqueness in managing retail media goals
If you are an ANA member with in-house retail media expertise and would like to participate in the Retail Media Working Group, please reach out to Jason Trubowitz.
Advancing Retail Media Standards
Explore how the ANA's key initiatives and leadership efforts are leading the charge in shaping the future of RMNs.
Challenges and Action Steps
Retail Media Internal Management Guidance
Discover key challenges, insights, and best practices to help your team align internally, streamline operations, and strengthen performance in this fast-growing ad channel.
Challenges and Action Steps
Retail Media Internal Management Guidance
Discover key challenges, insights, and best practices to help your team align internally, streamline operations, and strengthen performance in this fast-growing ad channel.
Challenges and Action Steps
Retail Media Internal Management Guidance
Discover key challenges, insights, and best practices to help your team align internally, streamline operations, and strengthen performance in this fast-growing ad channel.
Challenges and Action Steps
Retail Media Internal Management Guidance
Discover key challenges, insights, and best practices to help your team align internally, streamline operations, and strengthen performance in this fast-growing ad channel.
learn more and download
Retail Media’s Full-Funnel Future
Retail Media Networks: Optimism Tempered with Caution
This ANA survey reveals how brands are leveraging RMNs, what’s holding them back, and why better measurement is key.
Retail Media’s Full-Funnel Future
Retail Media Networks: Optimism Tempered with Caution
This ANA survey reveals how brands are leveraging RMNs, what’s holding them back, and why better measurement is key.
Retail Media’s Full-Funnel Future
Retail Media Networks: Optimism Tempered with Caution
This ANA survey reveals how brands are leveraging RMNs, what’s holding them back, and why better measurement is key.
Retail Media’s Full-Funnel Future
Retail Media Networks: Optimism Tempered with Caution
This ANA survey reveals how brands are leveraging RMNs, what’s holding them back, and why better measurement is key.
learn more and download
Rethinking Retail Media’s Role
Retail Media Networks: A Forced Marriage or Perfect Partnership?
Drawing from ANA’s landmark survey and senior marketer interviews, this report explores the promise and pitfalls of RMNs.
Rethinking Retail Media’s Role
Retail Media Networks: A Forced Marriage or Perfect Partnership?
Drawing from ANA’s landmark survey and senior marketer interviews, this report explores the promise and pitfalls of RMNs.
Rethinking Retail Media’s Role
Retail Media Networks: A Forced Marriage or Perfect Partnership?
Drawing from ANA’s landmark survey and senior marketer interviews, this report explores the promise and pitfalls of RMNs.
Rethinking Retail Media’s Role
Retail Media Networks: A Forced Marriage or Perfect Partnership?
Drawing from ANA’s landmark survey and senior marketer interviews, this report explores the promise and pitfalls of RMNs.
learn more and download
Insights in Action
Webinar Rewinds
From Data to Decision: Winning Holiday Retail Media Strategies
Webinar Rewinds
AI, Retail Media, and the New CPG Growth Playbook: How Marketers Win in 2026
From the ANA Marketing Knowledge Center
SHAPE THE FUTURE OF COMMERCE MARKETING
Join in on upcoming meetings of the member-exclusive Commerce Marketing Committee to explore the evolving landscape of retail media networks. This forum brings together brand leaders to share insights, tackle challenges, and shape the future of commerce marketing — from full-funnel strategies to measurement breakthroughs.