LGBTQ+ Inclusive Marketing Committee

The LGBTQ+ Inclusive Marketing Committee provides a platform for marketing professionals to connect, learn, and share best practices related to driving business growth through inclusive marketing strategies that authentically reach and resonate with LGBTQ+ consumers. The committee aims to foster a collaborative environment where marketers can stay informed on the latest trends, research, and effective strategies for engaging with LGBTQ+ audiences and creating more inclusive marketing.

The LGBTQ+ Inclusive Marketing Committee meets virtually once per quarter and organizes in-person gatherings on an ad hoc basis.

LGBTQ+ Inclusive Marketing Committee Co-Chairs:

• John-Paul Hayworth (he/him), Senior Director for LGBTQ+ Audience Strategy, AARP
• Alan Brown (he/him), founder, DNA&STONE

Contact the ANA staff managing the LGBTQ+ Inclusive Marketing Committee:

• Greg Wright (he/him), Senior Vice President
• Peter Kenigsberg (he/him), Senior Director

Discussion Topics:

The LGBTQ+ Inclusive Marketing Committee is open to all client-side marketer and solutions provider members.

Request to Join

Resources

• 2026 U.S. LGBTQ+ Dates and Observances
• List of LGBTQ+ Media Outlets (Updated 8/2024)
• Presentations and recaps from the 2024 ANA Multicultural Marketing and Diversity Conference
• ANA's Alliance for Inclusive and Multicultural Marketing
• List of Certified Diverse Suppliers for Marketing/Advertising

Thought Leadership

• LGBTQ+ Marketing Inclusion Report (March 2024)
  In a pivotal era of cultural shifts and heightened awareness, the 2024 ANA LGBTQ+ Marketing Inclusion Report emerges as a beacon for advertisers aiming to navigate the complex landscape of diversity and inclusion authentically. With comprehensive insights derived from ANA members, this report illuminates the progress, challenges, and untapped opportunities in LGBTQ+ advertising, presenting a compelling call to action for brands to champion inclusivity beyond mere tokenism. It underscores the transformative power of embracing LGBTQ+ communities year-round, leveraging targeted media, and fostering an inclusive corporate culture.
• A Diversity Report for the Advertising/Marketing Industry (November 2022)
  This fifth annual report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The report reveals that representation of women in the industry overall and in leadership positions continues to be strong. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies — the most significant growth of ethnic diversity in the five-year history of this report! The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago.
• The Power of Supplier Diversity (May 2020)
  A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more.