LGBTQ+ Inclusive Marketing Committee

I. WELCOME REMARKS AND INTRODUCTION (11:00-11:15a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: INCORPORATING LGBTQ+ INCLUSIVE MARKETING IN YOUR 2026 PLANS (11:15 – 11:45a.m. ET)
Make sure your marketing plan for 2026 includes authentic and prominent LGBTQ+ representation. In this roundtable discussion, members will exchange strategies for maintaining or growing LGBTQ+ inclusive marketing as part of their 2026 plans for growth. Come prepared with questions as we collectively discuss goals for the coming year.

Moderators: 
Matt Wagner, Vice President, Client Services - Target 10 
Greg Wright, Senior Vice President, Brand & Media - ANA

III. UNDERSTANDING QUEER POWER AND PRIDE: HOW THE LGBTQ+ COMMUNITY SHAPES CULTURE (11:45a.m. – 12:20p.m. ET)
Gen Z is boldly reshaping identity—and with 1 in 4 identifying as LGBTQ+, they’re not asking for inclusion, they’re expecting alignment. This generation is queer, proud, and redefining the cultural zeitgeist. Podcasts, streaming, and satellite radio are where Queer listeners go to feel celebrated, protected, and understood. These aren’t just passive moments—they’re personal, emotional, and deeply cultural. For marketers, that means audio isn’t just content—it’s connection. This session is a call-in—not a call-out—for brands to meet the moment with courage and clarity. Because those who show up with authenticity all year long earn trust. Those who don’t risk losing a generation.

This session will break down:

• How Gen Z’s queer identity is reshaping cultural influence and consumer expectations
• Why audio offers emotional access and lasting resonance with LGBTQ+ audiences
• What brands must do to show up with intention—beyond Pride and every day of the year

Speaker:
Nikki Buchanan, Senior Director and Head of Cultural Strategy - SiriusXM

IV. BREAK (12:20 – 12:25p.m. ET)

V. PURPOSE, PRIDE & PERFORMANCE: HOW BETSEY JOHNSON BUILDS AUTHENTIC LGBTQ+ BRAND EQUITY (12:25 – 1:00pm ET)
When a brand’s DNA is rooted in radical self-expression, LGBTQ+ inclusion isn’t a seasonal campaign—it’s a full-time commitment. In this high-impact session, discover how Betsey Johnson has built lasting cultural relevance and brand equity by celebrating queer identity from the inside out. From RuPaul’s Drag Race to record-breaking Pride campaigns, this conversation explores how authenticity, allyship, and creative partnerships fuel real community engagement and business growth. Learn how to evolve from rainbow-washing to real impact—and why brands that champion individuality are resonating with today’s most influential audiences.

Speaker:
James DeMolet, Creative Director of Brand Marketing - Betsey Johnson