LGBTQ+ Inclusive Marketing Committee
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I. WELCOME REMARKS AND INTRODUCTION (11:00-11:15a.m. ET)
II. AN OVERVIEW OF THE ANA’S INCLUSIVE MARKETING PRACTICE (11:15 – 11:45a.m. ET)
Led by Elliot Lum, executive vice president of growth and community, and Christine Guilfoyle, president of SEEHER, the ANA’s inclusive marketing practice aims to educate and empower members by providing valuable insights on the evolving landscape of multicultural marketing, LGBTQ+ marketing, and the inclusive marketing strategies that connect our increasingly diverse and interconnected world. Learn more about the range of resources and benefits available to ANA members seeking greater understanding of inclusive marketing practices.
Speakers:
Christine Guilfoyle, President – SEEHER
Elliot Lum, EVP, Growth and Community – ANA
III. THE NEW RULES OF REACH: HOW SPEAKEASY MARKETING IS RESHAPING INCLUSIVE BRAND ENGAGEMENT (11:45a.m. – 12:20p.m. ET)
In an era where overt purpose-led campaigns are increasingly seen as risky, brands are shifting toward a more nuanced, culturally fluent approach to queer engagement. Matt Wagner, vice president of client services at LGBTQ+ agency Target 10, will explore the emerging framework of "speakeasy marketing"—where brands speak to queer audiences with depth and authenticity, but in ways that are coded rather than declared. Through a case study of Trojan Brand’s multi-year evolution, Matt will unpack how inclusive marketing is thriving under the radar and what it takes to resonate in this new reality.
Speaker:
Matt Wagner, VP, Client Services – Target 10
IV. BREAK (12:20 – 12:25p.m. ET)
V. HOW DO BRANDS STAND BY THEIR VALUES IN UNCERTAIN TIMES? (12:25 – 1:00pm ET)
Join us for an open conversation with Junior Pence, co-founder and chief brand officer of Peace Out Skincare, as we explore how brands can stay true to their core values in an unpredictable and shifting landscape. In this candid discussion, Junior will share insights on navigating changing consumer expectations, societal challenges, and balancing authenticity with adaptability. We’ll dive into how brands can remain committed to their values while connecting meaningfully with the LGBTQ+ community.
Speakers:
Junior Pence, Co-Founder and Chief Brand Officer – Peace Out Skincare
Greg Wright, Senior Vice President, Brand & Media – ANA