LGBTQ+ Inclusive Marketing Committee
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I.WELCOME REMARKS AND INTRODUCTIONS (11:00-11:15a.m. ET)
II. MEMBER ROUNDTABLE DISCUSSION: STRATEGIES FOR 'ALWAYS-ON' LGBTQ+ ENGAGEMENT (11:15 – 11:45a.m. ET)
How can brands move from a seasonal "moment" in June to a sustained, "always-on" movement of authentic support? Come prepared to share your team's successes and challenges in securing buy-in, planning activations outside of Pride, and measuring the long-term impact of consistent engagement.
All members are encouraged to participate in this roundtable discussion. Come prepared to share your perspective.
III. THE LGBTQ+ ALLY CHALLENGE FOR THE CMO (11:45a.m. – 12:20p.m. ET)
What we often hear in marketing: “If you can show the CMO the money and market share that’s inherent in marketing to diverse audiences, their bias will go out the window and they’ll invest in diversity.” That has proven to be untrue. So what is the CMO really thinking? How do we account for the fact that they’re concerned for their jobs? Let’s look at this discussion from the POV of the CMO, and how we can give them confidence in diverse marketing investments.
Moderator:
Graham Nolan, Co-Chair, Storytelling and Partnerships - Do the WeRQ
Panelists:
Damian Pelliccione, Co-Founder & CEO - Revry
Suresh Raj, Chief Growth Officer - M+C Saatchi North America
IV. BREAK (12:20 – 12:25p.m. ET)
V. SEEING EVERY VISION OF YOU: BUILDING AUTHENTIC LGBTQ+ REPRESENTATION THROUGH EYEWEAR AND ACTION (12:25 – 1:00p.m. ET)
Eyebuydirect believes individuality is a superpower — and authentic representation begins with visibility. Learn how the digital-first eyewear brand has turned purpose into practice through ongoing support for the LGBTQ+ community. From its partnership with The Trevor Project to data-driven campaigns and influencer collaborations, Eyebuydirect continues to empower people to see themselves — and be seen — with confidence, pride, and authenticity.
Speakers:
Cassidy Cooper, Senior Brand Marketing Manager - Pure Players
Branden Maes, Director of Brand Marketing - Pure Players