Advertising Financial Management Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. KELLANOVA ON FONT LICENSING: GETTING YOUR HOUSE IN ORDER (11:10 – 11:45a.m. ET) 
Font licensing has often been an overlooked and misunderstood by marketing procurement teams, partly due to the fragmented spend, complex supplier landscape and wide variety of licensing models. Yet there are substantial financial risks to companies that do not manage their font licensing properly. There is now increased pressure on advertisers to start getting serious about managing their font spend to control costs and mitigate risk. Christian Hauptman has been on a 2 year journey to understand the best way to get a handle on this complex topic. In this session, he will share some of his learnings as well as practical steps you can take to get your Font House in Order. 

Speaker:
Christian Hauptman, Senior Category Manager, Marketing Procurement (Creative & Media Agencies) – Kellanova

III. GENERAL MILLS: BEST PRACTICES IN MARTECH PROCUREMENT (11:45a.m. – 12:20p.m. ET)
With the explosive growth of AI comes a rising demand for marketing technology to meet the moment. Procurement must be smarter about the technology their marketers are currently using. Aaron Riippa has been leading the martech procurement charge at General Mills, managing over $1 billion in annual spend across software, AI solutions, and media/creative services. Here, learn more about Aaron’s sourcing strategies for AI hardware and software including model training infrastructure, compute capacity, and strategic partnerships with emerging AI vendors.

Speaker:
Aaron Riippa, Global Sourcing Director, Digital, Technology, and Marketing – General Mills

IV. BREAK (12:20 – 12:25p.m. ET)

V. CHARLES SCHWAB: HOW PROCUREMENT CAN TAKE CONTROL OF THE AGENCY ROSTER (12:25 – 1:00p.m. ET)
As a sourcing leader, Chris Gerhold has leveraged his agency-side experience to improve his relationships with external partners. This has been most beneficial in his dealings with agency roster management. From implementing an Agency Lifecycle process at Molson Coors, to benchmarking agency fees, Chris has maintained a transparent approach to his agency roster management which had benefitted him throughout his procurement career. Here, Chris will offer his best practices in agency roster management, and the lessons he’s learned from both sides of the client-agency dynamic to develop successful partnerships.

Speaker:
Chris Gerhold, Senior Sourcing Manager – Charles Schwab