Advertising Financial Management Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: PRINCIPAL MEDIA BUYING'S POTENTIAL IMPACT ON RETAIL MEDIA NETWORKS (11:10 – 11:45a.m. ET)
Principal based media buying, the process of agencies acquiring and reselling media to their clients, continues to be seen across the industry. According to Acadia CEO and Co-Founder Jared Belsky, this practice may soon extend into retail media. We'll use this time to have a group discussion about how principal based media buying could enter the retail media space and what questions brands should ask their agencies to ensure transparency of their media spend.

Come prepared to ask your questions. This is a group discussion for all meeting attendees.

Moderator:
Jared Belsky, CEO and Co-Founder – Acadia

III. THE POWER OF MENTORSHIP IN MARKETING PROCUREMENT (11:45a.m. – 12:20p.m. ET)
The ANA’s Procurement Mentoring Program connects junior and entry-level professionals with industry veterans to gain invaluable advice on building sustainable and successful marketing procurement careers. Since January 2025, Missy Feldman of SAP and Stephen Ousley of Centene have engaged in monthly meetings that have revealed the value of mentorship for both mentor and mentee. Learn how the Procurement Mentoring Program has changed the way Missy and Stephen have each approached their respective roles.

Panelists:
Missy Feldman, Global Marketing Procurement Leader – SAP and ANA Procurement Mentoring Program Mentor
Stephen Ousley, Senior Manager, Category Management – Centene and ANA Procurement Mentoring Program Mentee

Moderator:
Peter Kenigsberg, Senior Director, Brand & Media – ANA

IV. BREAK (12:20 – 12:25p.m. ET)

V. AI, ACCOUNTABILITY, AND AGENCY FEES: RETHINKING COMPENSATION IN THE AGE OF AUTOMATION (12:25 – 1:00p.m. ET) 
As AI transforms how agencies deliver marketing services, from creative development to media optimization, traditional compensation models risk becoming misaligned with actual value creation. In this session, Simon Francis of Flock Associates will share strategies for investigating AI’s impact on agency fee structures, including how marketers can track automation-driven efficiencies and performance outcomes. The session will explore outcomes-based compensation as a forward-looking solution to ensure fairness, transparency, and strategic alignment in an AI-enabled ecosystem.

Speaker:
Simon Francis, CEO – Flock Associates