AI Committee Meeting: Leverage AI Assistants to Transform Your Modern Marketing
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Related Content
I. Welcome to New Members, Icebreaker - Jeff Minsky (11:00am-11:10am)
II.Transparency Working Group Update and Discussion - Michael Therrien (11:10-11:25)
III. Year 2 ANA Full Membership Survey Results and Q&A - Jeff Minsky/Human Insight (11:25am-12:00pm)
IV. AI and Bias (12:00pm-12:30pm)
V. Rebecca Gleason - Meta - AI Insights and Meta's Roadmap (12:30pm-1:00pm)
As AI technology continues to advance at an unprecedented pace, it's essential for marketers to stay ahead of the curve. This session will explore how evolving consumer preferences and behavior are being shaped by AI-driven innovations, and what this means for marketing strategies. We'll discuss the key implications of these changes and provide insights into how marketers can harness the power of AI to build stronger connections with their audiences, drive growth, and stay competitive in a rapidly changing landscape.
VI. Open Forum/Roundtable (1:00pm-1:30pm)
Speakers
Rebecca Gleason, Head of Global Industry Engagement, AI & Business Messaging at Meta
Michael Therrian, Director, Content, Global Strategic Solutions and AI Marketing Task Force Leader - Kyndryl