Privacy, Policy, and Planet: Understanding the latest in AI Laws and AI's impact on Sustainability

I. Welcome & Committee Overview 

11:00 - 11:15 am: Welcome to New Members, Housekeeping, Review of our Technology Conference

II. Update on Hill day, AI legislation and regulation - Christopher Oswald, EVP Head of Law, Ethics, and Government Relations, ANA

11:15 - 11:45am

III. Roundtable Discussion with Q&A 

11:45 - 11:55am: Q&A for Chris

IV. AI and Sustainability - Rebecca Sykes, The BrandTech Group

11:55- 12:25pm
As generative AI radically reshapes the future of marketing, we also have to plan for how to measure and mitigate its impact on our planet. Rebecca will explore the environmental footprint of Gen AI, from the process of model training to the everyday emissions of billions of AI queries. This session unpacks the real numbers, offers practical solutions for reducing impact, and introduces an open-source calculator for measuring AI’s carbon footprint. AI is here to stay, so how do we make it work for both business and the environment? Join the meeting to find out.

V. Roundtable Discussion with Q&A 

12:25 - 12:35pm: Q&A for Rebecca

VI. Closing Remarks, What's Next? 

12:35 - 1pm: Roundtable Discussion/Working Groups