Analytics & Data Science

Welcome & Introductions (11:00- 11:10AM ET)
Tina Jordan, Vice President, Data Excellence & Privacy, Association of National Advertisers

I. WHAT DO THEY KNOW THAT YOU DON'T?--MARKETERS RESET WITH DATA SOLUTIONS BEYOND COOKIES (11:10am -12:00pm ET)

We’ve heard the buzz about first-party data, data clean rooms, universal IDs, PETs and other data tools, but how do they apply to your marketing and brand growth?  Marketers are rapidly but quietly adopting a new suite of data strategies to replace third-party cookies to power their advertising and marketing. And leading tech platforms are rapidly developing new data tools.

Join Kenvue, the ANA’s Data Excellence and Privacy team, and Google who will share the new data solutions that are essential for marketers and how they are using them to drive brand growth. You’ll also learn about ANA’s soon to be released Portfolio of Data Solutions, the definitive suite of new data solutions that marketers need to know now to power their advertising and marketing.

Speakers:
Joan FitzGerald, Vice President, Data Excellence & Privacy, ANA
Quaseer Mujawar, Group Product Manager, Google
Efthymios Psaraftis, Senior Manager, Global Audience Strategy, Kenvue
Lisa Macaulay, Director, Audience Strategy, Kenvue

II. EVOLUTION OF CONSUMER INSIGHTS IN THE DIGITAL/AI WORLD (12:00pm - 12:45pm ET)

Kalindi will share her vision of the future of consumer insights and share practical tips and examples of how the consumer insights function and continues to generate value and business impact in this very fast, constantly evolving digital/AI world.

Speaker: Kalindi Mehta, Global Vice President, Consumer Foresight, Strategy & Predictive Analytics The Estée Lauder Companies

III. THE POWER OF DATA: NAVIGATING THE INTERSECTION OF SOCIAL LISTENING, ANALYTICS, AND AI IN MARKET RESEARCH (12:45pm -1:15pm ET)

In this seminar, we explore the critical role of data in reshaping the future of market research through the integration of social listening, advanced analytics, and AI. Danny Gardner, Head of Social Media Insights and Analytics at Haleon (formerly GSK Consumer Health), brings his deep expertise in data-driven decision-making to the conversation, offering valuable insights into how these powerful tools can transform research practices. Danny will address key industry challenges, such as the ongoing ‘sample size matters’ debate, the concerns surrounding AI’s impact on market research jobs, and the myth that social listening can replace traditional research methods. Instead, he will emphasize how these data sources should not be seen in isolation but as complementary tools that, when combined, provide a richer and more accurate picture of consumer behavior. This session will reinforce the importance of leveraging data in all its forms—social listening, analytics, and AI—to make informed, actionable decisions that drive business success. Join us as we unpack how to harness the power of data to unlock insights, fuel innovation, and navigate the evolving landscape of market research.

Speaker: Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead Consumer Business Insights & Analytics, Haleon 

IV. OPEN FORUM & CLOSING REMARKS (1:15pm-1:30pm ET)