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Analytics & Data Science

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Navigating AI Implementation: Bank of America's Strategic Framework for Enterprise Adoption

 Event Recaps

Welcome & Introductions (11:00am-11:15am ET)
Tina Jordan, Vice President, Data Excellence & Privacy, Association of National Advertisers

I. Navigating AI with Bank of America  (11:15am - 11:45am ET)

Speakers: 
Amy Avery, Managing Director, Analytics, Modeling and Insights Executive
Kevin Busby, Managing Director, Modeling and AI

II. You've Got a Newly Minted Robust Data Set, Now What? How to Ensure Your Data Clean Rooms Succeeds (11:45am -12:30pm ET)

In this final of three Data Enablement Labs focusing on data clean rooms, panelists will bring data clean rooms to life sharing their experiences implementing and executing successful data collaboration strategies that drive actual success.  Join us as our panelists and the ANA’s Data Excellence and Privacy team unpack how to get the most out of your data collaboration, including:

  • How to identify and prioritize your use case(s)
  • How far in advance to plan?  Who needs to be involved?
  • Using first-party data: what were the steps and what was the approval process like?
  • How was success measured? 
  • What went better than expected? 
  • If you had to do it over again, what would you do differently?

Panelists:
Louise Cotterill, Senior Director of Insight and Intelligence, Kellanova
Joan FitzGerald, Vice President of Data Excellence and Privacy, ANA
Joe Keating, Senior Analytics Director, Hill's Pet Nutrition 

III. How to Design, Structure, and Build Data Pipelines to Manage Customer Information and Capture Consent (12:30pm - 1:00pm ET)

In the rush to ingest data, modern companies often forget to lay the groundwork to ensure that they know 1) who is in the data they are collecting, 2) what kind of attributes they have, and 3) how to manage that data and set it up to be acted on. In this talk, the Detroit Lions analytics team will discuss some of the best practices around the ingestion of data and managing the data’s journey through their ecosystem.

Speaker: 
Jonathon Lorenz, Director, Data Governance, Detroit Lions

IV. CLOSING REMARKS (1:00pm ET)