ABM Virtual Committee Meeting and Roundtable: How to Scale Your ABM Programs

Account-based marketing continues to be a highly adopted practice by many organizations, as the client centric approach yields strong business outcomes. Many firms have experimented with ABM or have started with a small group of accounts. The success we have seen inevitably poses a challenge on how we can do more, with the same resources. You may be wondering what happens when both Marketing and Sales come to rely on ABM and you need to think about scaling your program? Join us for a discussion on some of the considerations for scaling ABM. We’ll address topics around:

• Exploring new capabilities and tools, including AI
• The benefits of expanding to a 1:few or 1:many model
• Staying true your strategy and focus on buying groups

Presenter:

Cheryl Caudill
ABM and Global Demand Marketing Leader
IBM

Agenda:

• 11:00 - 11:10 am - Opening Remarks from ANA and ABM Co-Chairs
• 11:10 - 11:20 am - Attendee Introductions (Popcorn Style)
• 11:20 - 12:20 pm - How to Scale your ABM Programs Virtual Roundtable
• 12:20 - 12:30 pm - Closing Remarks from ANA and ABM Co-Chairs

Hosted by:

Aaron Smith
Senior Marketing Director
KPMG
ABM Co-Chair

Danny Nail
Global Industry and Account-Based Marketing Leader
ANA ABM Co-Chair