ABM Committee Meeting: Practical Steps Without the Price Tag (Virtual Meeting)

Account Based Marketing is not a new idea. It is a proven mindset that successful B2B teams have used for years to stay focused on their best accounts. But in an age of new tools and tight budgets, many teams overcomplicate what should be simple. Join us for this meeting's keynote session, Andy Penkalski, Associate Director of Marketing Automation at Bader Rutter, will share practical ways any B2B team can strengthen their ABM efforts using the tools and data they already have. Attendees will learn how to sharpen their focus, make a bigger impact with enterprise accounts, and leave with ideas they can put to work immediately, without the need for expensive software.

Key takeaways:

• How marketing teams of all sizes can ensure their ABM tech stack is working for them and not vice versa

• How to ensure that big creative splashes within your ABM strategy drive measurable results
• How to maximize ABM efficiency through data automation

Presenter:

Andy Penkalski
Associate Director
Bader Rutter

Agenda:

• 11:00 - 11:10 am - Opening Remarks from ANA and ABM Co-Chairs
• 11:10 - 11:20 am - Attendee Introductions (Popcorn Style)
• 11:20 - 11:50 am - Keynote: ABM That Works - Practical Steps Without the Price Tag
• 11:50 - 12:20 pm - Discussing What You Want Out of The ABM Committee (Virtual Roundtable)
• 12:20 - 12:30 pm - Closing Remarks from ANA and ABM Co-Chairs

Hosted by:

Kit Haines-Bornheimer
Strategic Messaging and ABM Practice Alignment
Verizon Business Group
ABM Co-Chair



Danny Nail
Global Industry and Account-Based Marketing Leader
ABM Co-Chair

Aaron Smith
Senior Marketing Director
KPMG
ABM Co-Chair

Agenda Subject to Change