B2B Data Excellence

ANA'S B2B DATA EXCELLENCE COMMITTEE MEETING
April 24, 2025 from 1:00PM ET – 4:00 PM ET (Virtual Only)

I. WELCOME & INTRODUCTIONS (1:00 - 1:10pm ET)
Jeni Neiswonger, Vice President Data Excellence & Privacy, ANA
Sonia David, Vice President, Business Marketing Practice, ANA

II. INDUSTRY UPDATE (1:10 - 1:35pm ET)
David Fogarty, Senior Vice President, Data Excellence & Privacy, ANA

Industry Update: B2B Data & Analytics Trends Shaping the Future

Join us for an insightful overview of the latest developments in B2B data and analytics. This session will highlight key trends transforming how organizations collect, analyze, and leverage data to drive growth, customer engagement, and strategic decision-making. Attendees will gain an understanding of emerging best practices around first-party data management, AI-driven analytics, predictive modeling, and data governance

III. SESSION 2 (1:35 - 2:10pm ET)

The Quest for Data Excellence in the Tech Industry

Join Michele Eggers, Co-Chair of the B2B Data Excellence Committee and Vice President at SAS, as she shares insights and key learnings from SAS’s journey toward data excellence. Michele will outline four critical areas of focus at SAS, providing a foundation for key topics the committee will address:

• Ensuring the health of first-party data
• Identifying the optimal data acquisition strategy
• Integrating data to establish a robust measurement framework
• Aligning data across the full customer journey, from Sales to Customer Success

IV. SESSION 3 (2:10 - 2:45pm ET)

Harnessing B2B Data Excellence: Navigating Marketing in a Highly Regulated Industry

Join Anthony Toguchi, Co-Chair of the B2B Data Excellence Committee and marketing leader at Vanguard, for a session designed to address the unique challenges and opportunities of data-driven marketing within highly regulated industries. As B2B marketers, we’re often challenged to prove the value of our work in measurable, business-relevant ways. Data is at the core of making that happen. In today’s session, Anthony will share best practices for leveraging data, navigating industry data complexities, and using insights to inform smarter decision-making, better align with sales, and redefine how we measure success.

IV. SESSION 4 (2:45 - 3:10pm ET)

Leveraging B2B Data for Growth and Innovation

Speaker: Yogi Bhosrekar
Yogi Bhosrekar, an expert in analytics and growth strategies, will share how to unlock B2B marketing success through data. Drawing from his experience with Cigna Group/Evernorth, ADP, Accenture, and Stanley Black & Decker, Yogi will outline data-driven strategies to enhance customer acquisition, engagement, and conversions. Whether you're building or refining a B2B data strategy, this session will provide actionable insights to boost your marketing impact.

V. CLOSING ROUNDTABLE & REMARKS (3:10 – 4:00 ET)

Roundtable Discussion: The B2B Data Excellence Compendium of Use Cases

Facilitators: Yogi Bhosrekar & David Fogarty
Join Yogi Bhosrekar and David Fogarty, SVP of Data Excellence & Privacy at the ANA, for a discussion on the newly released B2B Data Excellence Compendium of Use Cases. This interactive session will explore practical strategies for improving B2B data practices, enhancing buyer engagement, and aligning sales and marketing. Attendees will gain insights on audience segmentation, decision committee modeling, and data-driven ABM strategies, with opportunities for Q&A and idea sharing.