Commerce Marketing

This event is virtual only and no in-person option is available.

Announcements and Introductions (11:00–11:10 a.m. ET)

Interactive Member Discussion (11:10–11:40 a.m. ET)
Join this interactive discussion on emerging retail trends including agentic commerce disruption, shoppable storefronts, and other AI-powered commerce tools. Bring your questions and challenges as we discuss how to navigate this next era.

Speaker:
Sarah Nesheim, Co-Founder, Crafted

Hot off the Press: ANA Publishes Retail Media Internal Management Guidance (11:40 a.m.–12:00 p.m. ET)
Join us as we review this just published report! The Retail Media Internal Management Guidance report, based on insights and discussions with ANA member brands as part of the ANA Retail Media working group, highlights key learnings, best practices, and solutions to improve internal organization and alignment, elevate performance, and achieve better outcomes.

Speakers:
Huy Nguyen, Performance Analytics Lead, The Clorox Company
Jason Trubowitz, SVP of Media and Measurement, ANA

Creator-Powered Commerce  (12:00–12:30 p.m. ET)
Northwestern University’s Retail Analytics Council partnered with creator marketing powerhouse LTK on their third Annual Creator Marketing Study, spotlighting how brands are increasing creator spend in commerce marketing in 2026. This session will unveil the key findings and new trends including creators’ role in CTV, their integration into retail media, and how AI is transforming the way brands identify and activate influencers.

Speakers:
Rodney Mason, Head of Marketing, Brand Partnerships, LTK
Frank Dudley, Professor, Marketing Strategy, Northwestern University