AI Your Way: Advanced Prompt Engineering with Advanced Reasoning Models (201) (Virtual)

Generative AI for Marketers Mastery Program 201
(Virtual Half-Day Workshop)

Virtual Workshop Description
In today's ever-evolving marketing landscape, marketers are being asked to do more with less. For the very first time, marketers have an opportunity to accomplish all this and more with the power of artificial intelligence (AI). The AI Your Way: Advanced Prompt Engineering with Advanced Reasoning Models workshop is designed to equip marketers with the essential skills to harness the transformative power of AI. This workshop offers marketing professionals a unique chance to progress from basic AI usage to mastering intricate prompt engineering techniques, thereby transforming their approach to AI tools and enhancing their marketing strategies and executions.

Ensure your teams successfully integrate AI within their existing marketing workflows by discovering prompting methods that align with everyone's natural ways of working and thinking. This workshop introduces multiple advanced prompting techniques, allowing attendees to experiment and identify which approaches best suit their specific role and cognitive style. Participants then dive deep into new advanced reasoning models, learning to harness their enhanced capabilities through role-playing scenarios, chain-of-thought reasoning, and few-shot prompting techniques that unlock unprecedented AI performance and workflow synergy.

Designed as an interactive experience, the workshop encourages attendees to actively engage with AI tools approved by their organization. This hands-on approach allows participants to actively personalize and customize AI prompts, engaging with AI tools and fostering a deeper understanding of how to train AI for progressively improved responses. The instructor-led session ensures a supportive environment where attendees can freely ask questions and gain insights.

Prerequisite: This is an advanced AI prompting workshop for participants who have already successfully completed the ANA workshop, Empowering Marketers with Generative AI, or teams advanced in using AI tools, who understand the basic frameworks of prompt engineering.

This is the second installment in the ANA's five-part series "Generative AI for Marketers Mastery Program," designed to take participants from AI newcomers to advanced practitioners. Participants also gain hands-on experience in iterating and training AI systems, building practical expertise through real-time application.

Target Audience
This workshop is ideal for marketers and leaders at all levels who develop or oversee marketing campaigns and want to strategically integrate AI across strategy, content, operations, and data.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How AI can enhance customer experience and improve customer engagement
• Best practices for integrating AI into existing marketing workflows and processes

This workshop helps attendees increase marketing efficiency by teaching them:

• Advanced AI prompt techniques that optimize results from AI tools
• Effective methods for training AI over time
• How to utilize AI to predict market trends and understand consumer behavior.

This workshop helps attendees improve marketing ROI by teaching them:

• How to leverage AI to increase conversion rates
• Utilizing AI for expedited and improved data analysis

Download the full agenda here