Account Management Mastery Program | School of Marketing | ANA

Account Management Mastery Program

The ANA Marketing Training & Development Center's Mastery Programs advance your marketing team's capabilities in key disciplines by strategically addressing talent needs, sharpening existing skills, and putting new ideas to work immediately.

Our Mastery Programs are designed to be flexible and fit your schedule and budget. These programs can be delivered over two full days or as a series of independent half-day workshops.

The Account Management Mastery Program is a comprehensive, hands-on learning experience that equips agency professionals with essential skills to influence clients, inspire creativity, uncover insights, and sell bold ideas. Through four integrated workshops, participants learn to decode client behavior, support creative development, apply actionable insights, and confidently pitch breakthrough ideas that drive growth and elevate agency impact.

101
Client Jiu Jitsu: Understanding, Influencing and Selling to Marketers (In-Person Half Day) (Virtual Half Day)

  • Decode marketer behavior and decision-making dynamics
  • Apply persuasion techniques to build trust and guide client thinking
  • Align with client priorities to improve approvals and elevate creative outcomes

201
Creative Thinking for Ad, Media, & Digital Agencies (In-Person Half Day) (Virtual Half Day)

  • Demystify the creative process to better support idea generation
  • Apply practical tools to inspire creatives and improve collaboration
  • Unlock individual creative potential to boost agency performance

301
Consumer Insights: What They Are and What They Are Not (In-Person Half Day) (Virtual Half Day)

  • Define insights and distinguish them from facts and beliefs
  • Uncover and articulate insights to fuel breakthrough ideas
  • Accelerate creative development through insight-driven strategy

401
Selling Creative Ideas to Marketers (In-Person Half Day) (Virtual Half Day)

  • Understand client mindset to improve creative buy-in
  • Use proven techniques to prepare and present persuasive pitches
  • Increase approval rates and elevate agency reputation through better selling

Download the Full In-Person Agenda Here

Download the Full Virtual Agenda Here


Faculty:

  • Vivek Kuchibhotla

    Vivek Kuchibhotla is the founder of BFC Ideas, a training consultancy focused on helping advertisers and agencies get to better ideas, faster. His broad background in the marketing, advertising, and training sides, as well as the fact that he himself “learned” to think creatively, gives him a unique perspective on teaching a subject that has long been considered a black box, or a “gift” reserved for a lucky few. 

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