Empowering Marketers with Generative AI (101) (Virtual)

Generative AI for Marketers Mastery Program 101
(Virtual Half-Day Workshop)

Virtual Workshop Description
The recent introduction of artificial intelligence (AI) applications like ChatGPT seems to have changed the world overnight. Marketers of every type have been challenged to understand how to use these tools effectively for their marketing campaigns. Many feel overwhelmed and possibly even a little nervous about the implications for job security.

Fortunately, the ANA is offering a workshop designed to provide marketers with an in-depth understanding of generative AI and Large Language Models (LLMs) like ChatGPT, Copilot, and emerging platforms. Through Empowering Marketers with Generative AI, participants will build essential AI literacy through Natural Language Processing (NLP) fundamentals while developing precision prompting skills that drive measurable marketing outcomes. Participants master the art of training and iterating with generative AI to achieve precise brand alignment while discovering comprehensive integration opportunities across existing marketing workflows and systems.

The workshop will cover various aspects of AI, including its history, applications in marketing, and the basics of Natural Language Processing (NLP). Participants will also gain hands-on experience with a Large Language Model and learn how to craft detailed prompts that drive AI-driven marketing success for you and your team. By the end of the workshop, participants will have a solid understanding of Generative AI, as well as the skills required to use AI successfully in many of your marketing efforts.

This is the first installment in the ANA's five-part series "Generative AI for Marketers Mastery Program," designed to take participants from AI newcomers to advanced practitioners. Participants also gain hands-on experience in iterating and training AI systems, building practical expertise through real-time application.

Target Audience
This workshop is ideal for marketers and leaders at all levels who develop or oversee marketing campaigns and want to strategically integrate AI across strategy, content, operations, and data.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• How generative AI can enhance customer experience and improve customer engagement
• Best practices for integrating AI into marketing process and strategy

This workshop helps attendees increase marketing efficiency by teaching them:

• Applications for chatbots, virtual assistants, and conversational interfaces in marketing
• Tips for successful conversation interfaces

This workshop helps attendees improve marketing ROI by teaching them:

• How to leverage ChatGPT to increase conversion rates

Download the full agenda here