In-House Agency Optimization: Role Clarity (Virtual)

How to Set-Up the IHA Team for Success
(Virtual Half-Day Workshop)

Virtual Workshop Description
Role clarity is critical for IHA success. With the rise of the in-house agency, IHA leadership is questioning how to drive better speed to market, better communication with marketers, and optimize workflow. They face a compelling need to structure and manage creative teams to produce the best creative while managing deadlines and budgets. Yet lack of clarity can lead to deliverable gaps, redundancies, poor communication, and low team performance. It is essential that leaders address operational challenges, including ambiguity in the roles and responsibilities of the IHA team, to drive effectiveness and organizational efficiency.

In this session, IHA leaders will learn a proven framework for establishing role clarity and tools that are easy to update and maintain as your organization’s needs change.

Participants can expect to walk away from this session with an adaptable, proven framework to create an editable draft of roles and responsibilities for your IHA, for greater clarity, communication, and performance.

Target Audience
This workshop is the ideal opportunity for in-house leaders and their teams to work together to improve effectiveness through role clarity. This workshop will be particularly beneficial to:

• IHA people managers (management, creative operations, creatives, project managers, etc.) who want to improve team performance, communication, and operational efficiency
• IHA leaders and teams dealing with scope, structure, and/or organizational changes

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: increasing efficiencies, improving communication, and improving employee effectiveness.

This workshop helps attendees increase efficiency by teaching them:

• How to identify and reduce redundancies across the team
• How to identify and fix gaps across the team

This workshop helps attendees improve communication and employee effectiveness by teaching them:

• The importance of clear roles and responsibilities
• How to reduce confusion by clarifying team expectations by role
• The importance of transparency of roles and responsibilities, hand offs, touchpoints, and expectations across the team

Download the full agenda here