During this Content Marketing Committee Meeting, hear from some of our 2025 REGGIE award winning case studies! 

Welcome and Opening Remarks (11:00 - 11:15a.m. ET)

Session I. Airheads Underwater Vending Machine (11:20a.m. - 11:45a.m. ET)
Highdive Agency and Airheads presents their campaign on "Airheads Underwater Vending Machine". This campaign won a silver REGGIE in the creativity and innovation category.

What does it take to get adults to reach for their favorite childhood candy in a world where there are more candy options to count? For Airheads, it meant turning nostalgia into action—literally. The team behind Airheads’ Underwater Vending Machine campaign shares how they revived summer bar sales by engineering a first-of-its-kind underwater vending machine. Designed to reconnect adults with the carefree joy of summer, the machine—and the fully integrated campaign surrounding it—helped Airheads reclaim its role as the go-to poolside candy.
In this session, we will explore how Airheads tapped into emotional insights, took creative risks, and built a full-funnel campaign to drive sales and make Airheads a top candy choice for the pool.

Speakers:
Chris Borges, Category Director for Non-Chocolate Candy, Perfetti Van Melle
Chad Broude, Chief Creative Officer, Highdives

Session II. Ram Trucks: Moving from a Movie Integration into a Multi-Channel Campaign (11:50a.m. - 12:25p.m. ET)
Donner Agency and Ram Trucks presents their campaign on "Ram Summer of Twists". This campaign won a gold REGGIE for the Content Marketing category.

A simple movie integration isn’t sufficient to drive measurable results. With considerable sales goals for the launch of the Ram 1500 RHO and a highly anticipated summer blockbuster movie, Twisters, Ram had an opportunity to drive buzz and disrupt the competitive truck market. This session will explore how you can amplify and extend a simple product integration into a powerful multi-channel creative campaign. We will share how Ram took this movie integration to the next level through powerful creative, celebrity engagement, meaningful partnerships, influencers, and unexpected digital and experiential activations. Attendees will learn how to maximize content partnerships to drive sales results.

Speakers:
Lindsey Hart, Senior Advertising Manager, Ram Trucks
Gary Pascoe, EVP, Executive Creative Director, Doner

Session III. Streaming Success: What Gamerhood Teaches Us About Modern Engagement (12:30p.m - 12:55p.m. ET)

What started as a bold experiment to reach a new generation of consumers has grown into one of State Farm’s most successful brand platforms. Now in its fourth season, The Gamerhood has evolved from a simple entry point into gaming culture to an ownable and scalable IP. This session will explore how State Farm leveraged entertainment, creator partnerships, and immersive storytelling to go beyond traditional advertising. Learn how the initiative continues to evolve and deliver authentic content to streaming audiences. Whether you’re building a brand platform or looking to tap into fandoms in fresh ways, this session offers actionable insights on how to meet audiences where they are—and keep them coming back.

Speakers:
Nick Aviles, Sr. Creative Strategist, State Farm
Christina Schreiner, Group Account Director, Infinity Marketing

**Schedule subject to change

SPEAKER BIOS

Chris Borges

Chris is the Category Director for Non-Chocolate Candy at Perfetti Van Melle, where he oversees the iconic Airheads brand and leads the U.S. expansion of Chupa Chups. Since stepping into the role in September 2021, Chris has been responsible for brand strategy development across both brands, including creative strategy and execution. He has worked closely with creative agency Highdive to shape the distinctive tone of voice and breakthrough campaigns for Airheads, while accelerating Chupa Chups' footprint in the U.S. market.
Before joining Perfetti Van Melle, Chris spent nine years at General Mills, working on a variety of brands from cereal to soup. He holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Science in Economics from Duke University. Chris brings a strong track record of brand building, creative leadership, and growth-driven strategy to his work.

Chad Broude

Chad Broude is Co-Founder and Co-Chief Creative Officer at Highdive, leading a team of over 120 employees. Chad is a dedicated student of culture, committed to leveraging its power to deliver impactful work that propels brands forward. Highdive prides itself on an esteemed roster of clients, including Perfetti Van Melle brands Airheads, Chupa Chups and Mentos, Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. Chad’s work has helped lead Highdive to four #1s on the USA Today Super Bowl Ad Meter in the last five
years in addition to accolades including #2 on Ad Age’s 2024 A-List, Adweek’s Breakthrough Agency of the Year, and Fast Company’s Most Innovative Company’s list.

Nick Aviles

Nick Aviles is a Sr. Creative Strategist at State Farm, where he’s built a 21-year career, including more than 18 years in the Marketing Department. Throughout his tenure, he has contributed to a wide range of high-profile campaigns, including, but not limited to, the State Farm partnership with the NBA, the last 2 Super Bowl campaigns, and the Gamerhood series. As the lead Creative Strategist for Gamerhood over the past three seasons, Nick has collaborated closely with IMT and multiple production partners to help shape and grow the series into what it is today.

Christina Schreiner

Christina Schreiner is a seasoned marketing leader and Group Account Director at Infinity Marketing Team, where she heads the State Farm account. At the intersection of strategy and storytelling, she oversees large-scale initiatives that have earned accolades from top industry organizations and driven meaningful business impact.

With a proven track record across sectors—from financial services to pharmaceuticals—she has led integrated campaigns and live experiences for Fortune 500 clients including Hilton, Enterprise Rent-A-Car, AbbVie, Boeing and State Farm. Her expertise spans both internal and external audiences, managing everything from national sales conferences to high-profile consumer activations.

Gary Pascoe

Gary has spent 30+ years at some of the top advertising agencies in the country, including TBWA/Chiat/Day LA, McCann, BBDO, and The Richards Group in Dallas. In 2023, Gary spent a year as a full time Advertising Professor at his alma mater, Michigan State University. Currently, Gary is Executive Creative Director on the RAM account at Doner, Detroit. Gary created the Emmy nominated "Walter the Cat" campaign for Chevy and brought the ‘Sopranos’ to the Super Bowl for the Silverado EV launch. Earlier in his career, he created Pennzoil's "Not just oil, Pennzoil" brand platform, Levi's "Our models can beat up their models" campaign and worked on the "Yo Quiero Taco Bell" Chihuahua campaign.

Lindsey Hart

Lindsey Hart is the Senior Advertising Manager for the Ram Truck Brand at Stellantis, where she leads end-to-end creative strategy and integrated marketing campaigns that keep Ram at the forefront of the industry. With over a decade of experience in automotive and global brand advertising at top agencies including GTB, Commonwealth//McCann, and Campbell Ewald, she has driven high-profile product launches, forged innovative partnerships, and delivered award-winning campaigns for brands such as Ram, Chevrolet, Ford, and USAA. In May 2025, Lindsey earned her Executive MBA from Michigan State University’s Broad College of Business. Career highlights include overseeing Chevy global sponsorship activations with Manchester United and contributing to three successful Super Bowl campaigns for Ram.