Data Governance Leadership Meeting

Join the ANA’s Data Excellence & Privacy Practice for its Inaugural The Data Governance Leadership Committee Meeting

The DGLC helps marketers and data leaders navigate the fast-changing world of data, technology, and AI governance. It promotes brand growth and marketing excellence through responsible data and AI use, consumer trust, and privacy protection using practical guidance and real-world case studies.

Welcome & Introductions (11:00am-11:10am ET)
Tina Jordan, Vice President, Data Excellence & Privacy, Association of National Advertisers

I. GETTING TO YES: INSIGHTS FROM ANA’S BUILDING BRAND TRUST WITH DATA GOVERNANCE PLAYBOOK (11:00 am – 11:35 am)

ANA’s Brand Trust playbook is the marketer’s and data leader’s indispensable guide on how to “get to yes” with legal and privacy stakeholders. In this session, ANA’s Joan FitzGerald will ensure attendees have the tools they need to navigate the fast-changing world of data, technology and AI governance. Marketers and data leaders need data and AI for growth. This session will give marketers and data leaders the strategies they need to “get to yes” to use and access them.

The session will help marketers and data leaders:
• Make the business case for brand trust,
• Leverage the new digital trust drivers used by leading organizations today,
• Showcase AI and data governance best practices for growth, and
• Review the key privacy concepts and privacy protection strategies marketers and data leaders need to know now.

Speaker:
Joan FitzGerald, Vice President, Data & Excellence & Privacy, ANA

II. RESPONSIBLE DATA USE, DATA GOVERNANCE IS KEY (11:35 am – 12:10 pm)

Our world is awash in data. Every day, we generate 2.5 quintillion bytes – equivalent to roughly 116 Libraries of Congress. And this deluge shows no signs of slowing.

AI promises to transform businesses by unlocking the power of data through advanced analytics. But this potential is hindered by data quality and trust issues, which only intensify as data volumes grow. Compounding the challenge, AI itself is a prolific data producer. Is your organization prepared to harness this digital goldmine? Data governance is the key. It ensures data accuracy, security, and accessibility, fostering a data-driven culture that drives innovation, efficiency, and customer satisfaction.

This session will explore the critical role of data governance in empowering AI and analytics. Discover how establishing a robust data governance framework:
• Transform data into a strategic asset: Effective management unlocks hidden value.
• Accelerate decision-making: Accurate and secure data fuels rapid and informed choices.
• Optimize AI performance: High-quality data enhances AI model accuracy and reliability.
• Mitigate risks: Protect sensitive information and ensure compliance.
• Gain a competitive edge: Leverage data insights to outperform competitors.

Key Takeaways:
• Data is a strategic asset requiring careful management.
• Data governance is essential for AI success.
• Accurate, secure, and accessible data drives innovation.
• A data-driven culture is key to organizational success.
• Include key stakeholders in the data governance journey.

Speaker:
Brad Fiery, Head of Data Governance, Amalgamated Bank

III. SESSION 3 (12:10- 12:45pm)

Speaker:
Biju Mukund, Global Head of Data Governance & Privacy, Unilever

IV. MEMBER DISCUSSION (12:45 pm – 1:00pm)

V. CLOSING REMARKS (1:00pm ET)