Digital & Social and Influencer Marketing Committee Meeting

This event is virtual only and no in-person option is available.

Announcements & Introductions (11:00-11:10 a.m. ET)

Member Discussion: Influencer Fees, Payments, & Compensation  (11:10–11:30 a.m. ET)
What’s a fair price for a creator to make an Instagram Reel, a YouTube Short, or a TikTok ad? How do follower counts, engagement rates, and platform type factor into compensation? In this ask anything session, bring your questions about influencer fees and pricing. This open forum will help demystify the influencer compensation landscape and offer guidance on equitable and competitive pay.

Speaker:
Leah Marshall, Vice President, Digital & Influencer Marketing, ANA

Session 1: How Hulu & Creators Are Building the New TV Marketing Playbook  (11:30-12:15 p.m. ET)

With the average Gen Z viewer watching twice as much creator-led content as traditional TV, streaming services must speak the language of digital culture to stay relevant. Hulu, in partnership with QYOU Media, has cracked the code on marketing through fandom-driven content, where creators serve as both reviewers and evangelists. This conversation will explore how Hulu taps into fan communities, culture and trends, as well as niche influencers to turn shows into must-watch moments—proving that today’s best marketing isn’t just about what’s on-screen, but who’s talking about it. 

Speaker: 
Nicole Leo, Director, Talent & Influencer Partnerships, Hulu
Chris Smith, VP, QYOU Studios

Session 2: Multimillion Lawsuits Hit Brands & Influencers- How To Guard Against Legal Exposure (12:15- 1:00 p.m. ET)

ALO Yoga is the latest brand targeted by consumers in a class action lawsuit that alleges failure to disclose paid endorsements on Instagram. The plaintiffs are seeking more than $150 million in damages from the brand and its influencer partners. The popular Gen Z retailer Revolve is facing a similar class action lawsuit which alleged that the brand’s social media marketing deceived over a million consumers when influencers posted product endorsements and did not disclose their material connection to the brand clearly and conspicuously, per FTC guidelines. The plaintiffs are seeking more than $50 million in damages from the brand and its influencer partners. Cases seeking up to $500 million in damages have also been brought against both Shein and the energy drink brand Celsius. This represents a growing trend of lawsuits not from the FTC as in years past but from directly from consumers.  Learn more about these cases and the watch outs for brands and their influencer partners to guard against legal exposure.

Speaker:
Jim Dudukovich, Partner, Nelson Mullins Riley & Scarborough