Ethics Policy
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Related Content
How to Responsibly Market Regulated Products: Insights and Strategies for Success
2:00 pm – 2:05 pm ET:
Welcome
- Will Clayton | Co-Chair of Ethics Policy Committee | Data Privacy Director at Marriott Vacations Worldwide
2:05 pm – 2:35 pm ET:
Strategies for Cannabis Marketing: Insights and Compliance Tips from the Cannabis Media Council
Full Spectrum: Guidelines for Responsible Cannabis Advertising (Ed. III, 2025) serves to be an evolving self-regulatory framework and inspiration for hemp and cannabis advertising. Recently updated for 2025, the guidelines recommend seven core pillars for creative, compliant, and consumer-oriented paid media practices. Learn more about how to advertise in this highly regulated sector through case studies, best practices, and how-to checklists.
- Amy Deneson | Co-Founder | Cannabis Media Council
2:35 pm – 3:05 pm ET:
Self-Regulation in the Beer Industry: Evolution of the Advertising and Marketing Code and Approach to New Media
For over 90 years, self-regulation of advertising has been a hallmark of the beer industry. In her role as General Counsel of the Beer Institute, Mary Jane Saunders administers the Advertising and Marketing Code and consumer complaints about brewer advertising. She will share background about the evolution of the Advertising and Marketing Code as well as the beer industry’s approach to new media.
- Mary Jane Saunders | General Counsel | Beer Institute
3:05 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up
Senior staff will review the Regulated Products section of the ANA Ethics Code of Marketing Best Practices.