Ethics Policy
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Looking to the Future: Data Privacy and AI Trends, Insights and Strategies for Success
2:00 pm ET
Welcome
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive
2:05 pm – 2:35 pm ET:
AI Research and Ethical Considerations for Marketers: Navigating the Future
In this session, we will delve into the rapidly evolving field of AI research and its profound implications for marketing. Join us as we explore the ethical considerations that marketers must navigate to ensure responsible and transparent use of AI technologies. Learn from Dr. Jing Yang, Associate Professor of Digital Advertising in the School of Communication at Loyola University Chicago about best practices, potential pitfalls, and the future landscape of AI in marketing. This is an essential discussion for anyone looking to leverage AI while maintaining ethical integrity and consumer trust.
- Jing Yang, Ph.D. | Program Director, M.S. Digital Advertising | Associate Professor, School of Communication | Loyola University of Chicago
2:35 pm – 3:05 pm ET:
Consumer Sentiment and the Changing Political Landscape: Implications for AI, Data, and Privacy
Consumer sentiment played a pivotal role in shaping our upcoming political landscape with a Trump administration and a Republican-controlled Congress. Join this lively discussion led by Jason Hartley of PMG to explore how consumer feelings about the economy and privacy concerns are likely to impact upcoming legislation on artificial intelligence, data protection, and privacy rights. Join us as we delve into the potential changes and their implications for businesses and individuals alike in the coming year.
- Jason Hartley | Head of Media Innovation and Trust | PMG
3:05 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up
We’ll share the latest updates and initiatives from the Center of Ethical Marketing: release of the 2024 ANA Ethics Compliance Report, Ethics Code (AI Section, Training & Recognition, Steering Committee), and Consumer Trust Center.