Ethics Policy
This event is over.
Ethical Innovation in a Rapidly Evolving Marketplace
Balancing AI, Privacy, and Consumer Trust in Today’s Marketing Landscape
2:00 pm – 2:05 pm ET: Welcome
- Co-Chair: Judy Macior, Operational Risk Director, Experian Marketing Services
- Co-Chair: Will Clayton, Data Privacy Director at Marriott Vacations Worldwide
2:05 pm – 2:20 pm ET: Center for Ethical Marketing Update, Committee Discussion
We’ll share the latest activity with the ANA Ethics Code of Marketing Best Practices and other Center for Ethical Marketing initiatives
- Senny Boone | SVP | ANA Center for Ethical Marketing
- Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing
2:20 pm – 2:50 pm ET: Inbox Intelligence: Ethical AI in Email Marketing
As AI transforms email marketing with smarter targeting and personalization, how do we ensure it’s done ethically? This session explores responsible AI practices – from data use and consent to bias mitigation and transparency – so marketers can build trust while innovating. Join us to unpack the balance between automation and accountability in your inbox strategy.
2:50 pm – 3:15 pm ET: Federal and State Ethics Round-Up: Privacy, AI, Pharma Ads, and Marketing to Kids
From Washington to state legislatures, regulators are intensifying their focus on marketing practices. This session covers key developments, including recent FTC enforcement activity, the MAHA report’s scrutiny of pharmaceutical ads and marketing to children, and emerging state laws on privacy and technology including synthetic performers. Join us for a timely round-up and forward-looking discussion on what marketers need to know to stay compliant and what’s shaping the future of responsible marketing.
- David Buzby | Vice President | ANA Government Relations
- Travis Frazier | Director | ANA Government Relations
3:15 pm – 3:30 pm ET: Digital Advertising Alliance Update