3 Steps to Implementing Generative AI in Your Marketing Organization - Virtual 1-Hr Micro | School of Marketing | ANA

3 Steps to Implementing Generative AI in Your Marketing Organization - Virtual 1-Hr Micro

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

With marketing teams being asked to do more with less, while reaching and engaging customers that want greater personalization, Generative AI has been utilized successfully by many to achieve increasingly ambitious goals without sacrificing output or results.

In this one-hour workshop, you will learn key steps to leverage Generative AI in your marketing, and be exposed to best practice across various marketing workflows like market research, creative brainstorming, and content. You will also gain an understanding of best practices to maximize the benefits of AI to create effective marketing campaigns.

Participants will leave this micro workshop with a fundamental understanding of how to optimize marketing strategies, ideas, and content using Generative AI tools.

For those who want to dig deeper on this topic, the ANA offers half-day, full-day, and multi-day options that can be brought in-house using your member training benefit. Email training@ana.net for details.

Target Audience

  • Junior- to Mid-level marketers who are getting started using AI for their marketing and need to understand best practices for using Generative AI effectively in their work
  • Senior-level marketers that manage teams and projects that use Generative AI and need guidance or a refresher to share with their teams when, how, and why to use AI in their work

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • Step 1: Learn the Basics of Gen AI (8min)
  • Step 2: Researching and Brainstorming with Gen AI (15min)
  • Step 3: Creating and Improving Content with Gen AI (12min)
  • Exercise: Creating an Effective Prompt using the SCRIBE Method (15min)
  • Summary & Activation (5min)



Instructors

trainer

Greg Kihlstrom

Principal
The Agile Brand

Greg Kihlström is a best-selling author, speaker, and entrepreneur who serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota. 

He is a multiple-time Co-Founder and C-level leader. Greg led his digital experience agency to be acquired in 2017, successfully exited the HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading-edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.

Greg has written over 20 books on marketing and marketing technology. He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, in which he discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders. The Agile Brand with Greg Kihlström is in its 7th year and top 10 on Apple’s U.S. marketing charts with over 600 episodes and millions of downloads.

Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg was named #1 on the Top Global Marketing Thought Leaders list by Thinkers 360, one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He has also participated as a speaker at global industry events and guest lectured at prominent universities and colleges.