ANA/4A's Capitol Hill Day

Note: This event is open to all 4As and ANA (CSM and MSP) members.

May 6, 2025

RECEPTION FOR ANA NONPROFIT SUMMIT & ANA/4As CAPITOL HILL DAY (5:00 – 7:00 pm)

Location:
Venable LLP
600 Massachusetts Avenue, NW

May 7, 2025

REGISTRATION AND BREAKFAST (7:45 - 8:15 am)

OPENING REMARKS (8:15 - 8:30 am)

Marla Kaplowitz
CEO
4As

KEYNOTE ADDRESS (8:30 - 8:50 am)

Rep. Jay Obernolte (R-CA)

THE THREATS TO THE ADVERTISING TAX DEDUCTION (8:50 - 9:15 am)
Several notable provisions in President Trump’s 2017 Tax Cuts and Jobs Act (TCJA) are set to expire at the end of 2025. If the expiring tax provisions are to be extended, as the President and the Republicans want, new sources of revenue must be sought as to not increase the deficit. With the CBO recently putting a sizeable price tag on the federal advertising tax deduction, will the end of the deduction the industry has enjoyed since the inception of the tax code be on the table? Will it be across-the-board removal or targeted at specific industries? This panel will look at where things stand in light of ongoing 2025 tax reform negotiations on Capitol Hill.

Moderator: Drew Goesl
Partner
Capitol Counsel, LLC

Jim Potter
Executive Director
Coalition for Healthcare Communication

Shawn Donilon
Executive Vice President, Government Relations
National Association of Broadcasters (NAB)

Emily Emery
Vice President, Government Affairs
News/Media Alliance

KEYNOTE ADDRESS (9:15 - 9:45 am)

Rep. John Joyce, M.D. (R-PA/13)
Vice Chairman, House Committee on Energy & Commerce
Chairman, House Privacy Working Group

A FIRESIDE CHAT WITH THE FTC (9:45 – 10:15 am)

Katherine White
Deputy Director, Bureau of Consumer Protection
Federal Trade Commission

Host: Stu Ingis
Chairman
Venable LLP

BREAK (10:15 - 10:30 am)

A NEW DAY ON PRIVACY AND TECH IN DC (10:30 - 11:15 am)
With a unified Congress and White House, will the 119th Congress finally be the one to propel a comprehensive national privacy law over the finish line?  What would such a bill look like?  Congress may be moving bills soon relating to children’s privacy.  Couple this with the administration’s relationship with technology platforms, ongoing legislative activity in the states, and economic signals which reinforce the need for growth in the small-to-mid-size-and-to-large enterprises, and advertisers may be looking at a different privacy regime in the U.S. soon. Get actionable insights from our panelists on how agencies, marketers, Main Street, nonprofits, and others should be preparing if they want to continue to leverage data responsibly to reach American consumers and drive growth.

Moderator: Lou Mastria
CEO
Digital Advertising Alliance (DAA)

Alex Propes
Government Affairs & Public Policy Manager
Google

Katie Goldstein
Global Head of Policy and Regulatory Affairs
SuperAwesome

Dan Clasgens
Director of Direct Marketing
Disabled American Veterans

A FOCUS ON LITIGATION (11:15 am - 12:00 pm)
The courts are increasingly the next frontier in advertising and marketing regulation. From the Biden-era FTC chair’s aggressive enforcement actions to ongoing privacy litigation (especially around HIPAA, California’s CIPA, and cookies and pixels), the industry faces a number of challenges in U.S. court that could have implications on how we conduct business.

Moderator: Alison Pepper
EVP, Government Relations & Sustainability
4As

Mary Engle
Executive Vice President, Policy
BBB National Programs

Len Gordon
Partner
Venable LLP

LUNCH (12:00 - 12:30 pm)

HILL MEETING BRIEFING (12:15 - 12:45 pm)
For our attendees joining us for Hill visits, we will give a brief rundown of what to expect and what we plan on covering in each meeting.

MEETINGS WITH HOUSE AND SENATE MEMBERS AND STAFF (1:00 - 4:00 pm)

DAY ENDS (4:00 pm)