2025 HBCU Campus Connect: Marketing for the Culture: Representation & Authenticity

11:00 – 11:03 AM

Welcome & Opening Remarks

11:03 – 11:13 AM

Interactive Icebreaker

11:13 – 11:38 AM

In the Frame: Marketing in Full Color – Cultural Fluency as a Competitive Advantage 
Nicholas Love, CEO, The Kulur Group

Introduced by Dr. Derrick V. Warren, Dean of the College of Business, Grambling State University

Nicholas Love brings 15+ years of marketing strategy to this bold and insightful session on what it means to lead with culture. From avoiding performative allyship to building campaigns that authentically connect with Black audiences, Nicholas will share frameworks, insights, and lived experiences that challenge the status quo.

11:38 – 12:03 PM

Fireside Chat: Rooted in the Culture: Elevating Black Beauty with Authenticity | Ryan Thomas, Assistant Marketing Manager, TGIN (Thank God It’s Natural)

Moderated by: Addis Romero, Bachelor of Science in Strategic Communications Major, Morgan State University & Media & Analytics MADE Intern, Choreograph (WPP)

This conversation goes behind the scenes of one of the most beloved Black-owned beauty brands. We’ll explore how TGIN stays grounded in community, how they center Black women in every campaign, and what it looks like to be both authentic and effective in a crowded beauty market. Come ready to hear real talk about branding, representation, and building trust with consumers.

12:03 – 12:13 PM

Q&A

12:13 – 12:25 PM

What’s Next: Upcoming Events & Opportunities