3 Steps to Implementing Agile in Your Marketing Organization - Virtual 1-Hr Micro

Seats are limited and confirmation of attendance will be required in advance of the session.

In today’s fast-paced digital landscape, traditional marketing approaches can struggle to keep up. The Agile approach to the marketing process offers a flexible, iterative approach that enhances collaboration, speeds up execution, and drives better results. But how do you successfully implement Agile in your marketing organization?

In this one-hour workshop, you will learn three key steps to implementing Agile successfully in your marketing organization. An exploration of the principles, approaches, and roles that support an Agile marketing team utilizes the well-established Scrum framework, and a hands-on exercise provides a way to apply the learnings to some real-world scenarios.

You will gain a fundamental understanding of core concepts such as business value, how to organize a team using Agile principles, and the importance of taking time for retrospectives to improve how work is being performed.

For those who want to dig deeper on this topic, the ANA offers half-day, full-day, and multi-day options that can be brought in-house using your member training benefit. Email training@ana.net for details.

Target Audience

•  Senior marketing leaders who want to explore using Agile Marketing approaches in their team's work
•  Marketers who want to quickly get up to speed on how to implement Agile Marketing

Download the full benefits here

• Welcome, Introduction & Overview (5min)
• Step 1: Learn the Principles of Agile Marketing (8min)
• Step 2: Know the Elements of Scrum (15min)
• Step 3: Know the Roles of Scrum (12min)
• Exercise: Identifying Agile and Non-Agile Practices (15min)
• Summary & Activation (5min)