Search Marketing Knowledge Center

Podcasts as a Marketing Tool

ASK Answers December 10, 2025

How can I leverage the popularity of podcasts for my brand?

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Reddit as a Marketing Tool

ASK Answers November 19, 2025

How can my brand connect with consumers on Reddit?

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Retail Media Networks

ASK Answers November 5, 2025

What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

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Direct-to-Consumer (DTC) Marketing

ASK Answers October 30, 2025

How are DTC brands successfully connecting with consumers?

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Contests, Giveaways, and Sweepstakes

ASK Answers October 15, 2025

What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

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CTV (Converged TV)

ASK Answers October 9, 2025

How can marketers plan a converged TV strategy?

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Influencer Marketing Campaign Plan and Timeline 2026

Tools October 2, 2025

Use this tool to ensure the successful execution of an influencer marketing campaign.

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Advertising Calendar and Budget Template 2026

Tools October 2, 2025

Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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Blog Post Syndication Calendar 2026

Tools October 2, 2025

A report to track editorial calendar opportunities and their associated deadlines.

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Editorial Calendar Template 2026

Tools October 2, 2025

A report to track editorial calendar opportunities and their associated deadlines.

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Marketing Calendar Template 2026

Tools October 2, 2025

A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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Marketing Communications Calendar 2026

Tools October 2, 2025

Use this professionally designed calendar to organize and communicate all of your marketing activities.

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Social Media Marketing Calendar 2026

Tools October 2, 2025

Use this tool to organize and communicate all of your social media marketing activities.

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Video Marketing Posting Calendar 2026

Tools October 2, 2025

Use this calendar to organize the dates of distribution for your video marketing program.

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Webinar Promotions Calendar 2026

Tools October 2, 2025

Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

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Channel Marketing

ASK Answers September 11, 2025

What is channel marketing and how can you do it right?

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CTV's Share of TV Consumption, 2025

Money Slides September 8, 2025

IRIS.TV and Upwave share Nielsen data that quantifies CTV’s share of TV viewership relative to broadcast and cable TV.

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The ANA shares findings from its “Impact Pulse” report that quantify the average ROI of various marketing channels, including direct mail, email, paid search, social media, and digital display advertising.

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Receptiveness to Receiving Promotions by Age Group: Email Versus Physical Mail

Money Slides August 26, 2025

The USPS shares survey data that illuminates the relative preference that each age group expresses for receiving promotions by physical mail over receiving emails.

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