Search Marketing Knowledge Center

Podcasts as a Marketing Tool

ASK Answers December 10, 2025

How can I leverage the popularity of podcasts for my brand?

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How AI and Video Are Changing the Rules of Customer Engagement

Conference Session Videos November 19, 2025

This engaging conversation explored the next era of customer engagement. Speakers shared insights on the future of brand-creator partnerships, community building, and strategies for brands to break through the cluttered marketplace and drive real impact.

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Vanguard Uses Storytelling to Empower Black Financial Journeys

Multicultural and Inclusive Marketing Awards November 19, 2025

Vanguard built trust with affluent Black investors through a community-driven campaign that sparked honest financial conversations, using storytelling, research, and media partnerships to empower wealth-building dialogue and deepen brand relevance.

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Here's How to Write Better Social RFPs

Leading Edge November 17, 2025

Today, too many social RFPs read like a Costco receipt: a long checklist and not a recipe in sight. If you want a partner who can think with you, lead with you, and help you build a sustainable, scalable, agile social practice at scale, the RFP must change. Here’s what clients are getting wrong and how to fix it.

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How Albertsons Built Social Presence for Its Private Label Brands

Event Recaps November 16, 2025

Albertsons partnered with Linqia to transform its private label brands into social-first identities, leveraging creators, community management, and celebrity partnerships to build engagement and emotional connections.

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Curating the Narrative | How Hispanic Viewers Are Taking Control of Their Media Experience

Webinar Rewinds November 12, 2025

In this webinar, Nielsen’s Hispanic market expert, Stacie DeArmas, spoke to the untold narrative of how Hispanic consumers are creating digital experiences, influencing algorithms, and championing cultural phenomena that brands can leverage for meaningful engagement.

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Relatable and Ready: The New Rules of Social in Travel Marketing

Leading Edge November 11, 2025

Matt Brown, strategy director, We Are Social, discusses the latest trends with gen Z travelers.

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Driving Growth Through Partnership: Terri & Sandy and Freshpet

Event Recaps November 11, 2025

Speakers from Terri & Sandy and Freshpet demonstrated how a 15-year agency-client partnership built Freshpet from a $25 million challenger brand into America's fastest-growing pet food brand.

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How Avocados From Mexico Redefined Produce Marketing with Pop Culture

Conference Session Videos November 8, 2025

In this video, learn how Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.

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Beyond Burnout: Reviving Creative in Paid Social

Leading Edge November 6, 2025

Alexandria Brown, associate director of commerce ad design at Kargo, discusses the creative fatigue in advertising.

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Brand Positioning

ASK Answers November 6, 2025

How do successful brands create effective brand positioning?

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Why Hispanic Consumers Must Be at the Center of Brand Strategy

Leading Edge November 5, 2025

As the latest Hispanic Market Report from Claritas makes clear, the data does not lie: Hispanic consumers aren’t just reshaping pop culture, they’re redefining the U.S. economy. With nearly 70 million Hispanics estimated by 2026 and accounting for 80 percent of total U.S. population growth, this community is the engine of demographic and commercial momentum. Their buying power now exceeds the GDP of Canada, and their influence extends across media, technology, finance, and retail.

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Retail Media Networks

ASK Answers November 5, 2025

What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

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How P&G Celebrated Polynesian Football Athletes

Multicultural and Inclusive Marketing Awards November 4, 2025

The Culture of Winning: Polynesian Football Pride campaign by Gillette aimed to celebrate the achievements of Polynesian football athletes while reinforcing the brand’s commitment to mentorship and community support.

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How Heinz Hijacked the Grammys and Super Bowl with Mustard x Mustard

Multicultural and Inclusive Marketing Awards October 30, 2025

Heinz partnered with DJ Mustard to transform its mustard product into a cultural icon. By tapping into viral moments and fan-driven storytelling, the “Mustard x Mustard” campaign blended music, memes, and food culture to engage young, multicultural audiences.

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Emotion in B2B Marketing

ASK Answers October 29, 2025

What role do emotions play in effective B2B marketing?

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Toyota Celebrates Black Men's Unstoppable Drive with Cinematic Brand Campaign

Multicultural and Inclusive Marketing Awards October 28, 2025

Toyota and Burrell Communications Group created "You Can't Stop My Drive," a cinematic brand campaign celebrating Black men's resilience, ambition, and transformative power of mobility.

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Key Tips on How to Make Your Brand Unforgettable

Event Recaps October 27, 2025

In just over a decade, Avocados From Mexico (AFM) has gone from representing a brandless commodity to becoming the most recognized avocado brand in the United States, sparking a surge in avocado consumption and redefining produce marketing.

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Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

Leading Edge October 23, 2025

David Watkins, publicist at Otter Public Relations, discusses why marketers should not to underestimate the power of local and trade media? The truth is that in several key areas, targeted coverage can be just as impactful, if not more so.

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