Search Marketing Knowledge Center

AI Thrives on Voluntary Signals

Leading Edge December 18, 2025

Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.

view

Instagram Launches Reels App for TV

Marketing News December 17, 2025

Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.

view

IAS Launches IAS Agent

Marketing News December 16, 2025

Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup.

view

Why Are Brands Repeating Past Programmatic Mistakes with AI | On Scope

Podcast Clips December 14, 2025

Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation.

view

How to Maintain Brand Differentiation When Using AI | On Scope

Podcast Clips December 14, 2025

We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.

view

How to Convince Leadership to Pump the Brakes on AI Adoption | On Scope

Podcast Clips December 14, 2025

On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market.

view

Three GEO Tips to Future Proof Your Search Strategy

POVs December 14, 2025

The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.

view

Marketing News Quiz for December 13, 2025

Marketing News Quiz December 13, 2025

In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.

view

Zoom Homes in on Comedy for New Brand Campaign

Marketing News December 11, 2025

Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.

view

Auctions and Agents: The Next Evolution of Digital Advertising

Leading Edge December 11, 2025

Vlad Stesin, CEO at Optable, discusses Ad Context Protocol (AdCP) and how marketers can harness the technology.

view

The New Rules of Marketing Measurement in the Age of AI

Leading Edge December 10, 2025

With agentic AI, not only can actual data analysts measure advertising in more ways, AI makes it more approachable for a broader set of people on the marketing team to run analytics using natural language and intuitive prompts. However, several key elements need to be in place for advertisers to reap the full benefit.

view

Subway Brings Back Sub Club

Marketing News December 8, 2025

Subway is bringing back its Sub Club loyalty program after a 20-year hiatus, with a twist — every fourth footlong sandwich is free. Fans can sign up to redeem their first free footlong by December 10 and visit SubClubBreadwinner.com for a chance to earn rewards, including an authentic Subway baking oven.

view

AI Helped These Brands Garner Tremendous Results

Pulse December 8, 2025

Many brands are now starting to utilize artificial intelligence (AI) more and more. Despite the fact that the technology isn’t new (though it has advanced significantly over the last few years), marketers can still be skeptical and/or uncertain how to leverage the technology. Below are campaigns that can provide inspiration and be a roadmap for using AI.

view

ANA 2025 Marketing Words of the Year: Agentic AI and Authenticity

Leading Edge December 8, 2025

Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. For the first time, the ANA Marketing Word of the Year is not one, but two distinct words. Agentic AI was the top vote-getter, and the very close runner-up was Authenticity.

view

Alongside AI, You Need Authenticity

Leading Edge December 8, 2025

For the first time, the ANA Marketing Word of the Year is not one, but two words. When we began working on the initial list of words for members to vote on this year, the prevailing theme – as in recent years – was AI.

view

2026 Ad Tech Forecast: Simplification, Context, and the Rise of Agentic AI

Leading Edge December 5, 2025

Brendan Norman, co-founder and CEO of Classify, discusses tech trends for 2026.

view

Find and Keep Great Marketing Talent Using AI-Powered Resources

Webinar Rewinds December 5, 2025

In this webinar, gain insights into the evolving business of talent acquisition, workforce development, and human resources as AI is rapidly changing the professional ecosystem. Learn from industry experts about innovative hiring strategies, talent retention techniques, and emerging trends that are reshaping how organizations attract, develop, and nurture top talent.

view

What Marketers Need to Know Now to Optimize AI Search

Conference Session Videos December 4, 2025

The universe of search is expanding as consumers (and their agents) use generative AI “answer engines” to find answers to their often-complex questions, queries, and prompts. With this exponential growth, marketers have a lot on their plates to ensure their content is discoverable and cited by the AI/LLMs.

view

Snapchat Rolls Out Winter Village

Marketing News December 3, 2025

Snapchat is getting into a wintry mix. The social networking app on Monday introduced Snapchat Winter Village, an augmented reality platform that brings together three luxury brands — BOSS, Chopard, and Lancôme — within an immersive digital village.

view

What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior

Knowledge Partners December 3, 2025

The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.

view