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Search returned: 391 document(s).
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Advertising Agencies & AI (Artificial Intelligence)
ASK Answers December 4, 2025How are ad agencies using AI, and how is that affecting brand-agency relationships?
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Direct-to-Consumer (DTC) Marketing
ASK Answers October 30, 2025How are DTC brands successfully connecting with consumers?
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Marketing and Gaming
ASK Answers October 22, 2025How can marketers spread awareness of their brands through gaming?
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Generative/Answer Engine Optimization (GEO/AEO)
ASK Answers September 17, 2025How can brands optimize their search strategy for the best AI-powered results?
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Marketers’ Uses of AI in 2025, by the Numbers
Money Slides September 3, 2025The ANA shares survey findings from its “Impact Pulse” report that illuminate the popularity of different AI use cases among marketers.
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AI (Artificial Intelligence) and In-House Agencies
ASK Answers September 3, 2025How are in-house agencies utilizing AI tools?
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Agile Marketing
ASK Answers August 20, 2025How can I adopt an agile marketing approach in my organization?
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AI and Generative AI in Marketing
ASK Answers August 14, 2025How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?
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AI and B2B Marketing
ASK Answers August 7, 2025How are B2B marketers utilizing artificial intelligence in their marketing efforts?
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How Shoppers Are Using AI
Money Slides August 6, 2025SAP Emarsys shares survey results that shed light on how consumers are leveraging AI in their shopping experiences.
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AI: Its Applications and Level of Autonomy by Tool
Money Slides July 8, 2025Marley Nonami surveys the landscape of AI tools and assesses the tasks each type is best suited for as well as the level of autonomy it is capable of.
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The Popularity of Different AI Use Cases, by the Numbers
Money Slides July 7, 2025Northwestern University shares survey data that reveals the relative frequency with which marketers turn to AI for assistance with different tasks.
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In-House Agencies’ Current Use of AI Tools
Money Slides July 4, 2025The ANA shares survey data that reveals the extent to which in-house agencies are adopting AI as well as the uses to which they are putting it.
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Top AI Imagery Platforms, Pros and Cons
Money Slides June 16, 2025Mount Sinai Health System draws on its experience with tech-assisted content creation to illuminate the strengths and weaknesses of three of the top AI-enabled imagery platforms: DALL-E, Adobe Firefly, and Midjourney.
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Top 10 Customer Analysis Quick Win
Quick Wins June 15, 2025The Top 10 Customer Analysis Template helps you gain visibility into key customer relationships, highlighting revenue, opportunities for expansion, relationship health, and strategic risks.
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The Prevalence of No-Click Searches
Money Slides June 11, 2025Marketing platform 6sense quantifies the rate at which today’s online searches conclude in zero clicks, with search-result pages often including an AI generated response that eliminates the need for additional page views.
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Customer Satisfaction with Retail Media Personalization, by the Numbers
Money Slides June 5, 2025Resonate, a leader in AI-powered predictive intelligence, shares survey data from Deloitte that reveals the gulf between retail media networks’ perceptions of the quality of personalization that they deliver and customers’ own level of satisfaction with it.
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The Hidden Costs Eroding Your Programmatic Media's Productivity, 2025
Money Slides June 3, 2025The results of an ANA study itemize and quantify the hidden costs of programmatic media.
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Companies Project the Time Needed to Resolve Gen AI Challenges
Money Slides May 6, 2025Computer Generated Solutions shares survey data from Deloitte that reveals companies’ predictions for how long it will take them to surmount the various challenges involved with adopting generative AI — challenges that range from implementing governance to achieving ROI to acquiring the necessary talent.
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