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Short-Termism Is Killing Your Business and Other Lessons from Season One
On Scope December 18, 2025The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.
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A Marketer’s Guide to Practical AI Implementation with Caitlin Blewett
On Scope December 11, 2025Genpact CMO Caitlin Blewett shares real world examples of how her team thoughtfully implements AI, how brands can maintain differentiation in AI’s growing “sea of sameness,” and how you can convince leaders caught up in the hype cycle to pump the brakes and be more strategic about AI rollouts.
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You're Thinking About Brand Value Wrong with Alfred DuPuy
On Scope December 4, 2025Brand Finance’s Alfred DuPuy joins On Scope to dive into how the concept and formula for brand valuation has evolved over the years, why brand value is viewed as ephemeral when it is actually a concrete concept, and how misunderstanding all of this is actively hurting your bottom line.
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Spotting Red Flags in MarTech with Danilo Tauro
On Scope November 20, 2025Danilo Tauro, a marketing veteran and bonafide tech expert, shares his best tips for how marketers can spot both red and green flags when assessing MarTech solutions, including his five questions every marketer needs to ask when evaluating a new tool or platform.
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How to Make Marketing Experiments That Actually Work with Paul Boruta
On Scope November 13, 2025Paul Boruta, founder and CEO at Slingwave, joins the show to break down the importance of incrementality, share tips on designing marketing experiments that actually work, and provide insight into differentiating between datapoints that are interesting and those that are meaningful to the business.
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Marketing Is in an Existential Crisis with Jay Mandel
On Scope November 6, 2025Jay Mandel, founder of the Marketing Accountability Council, joins On Scope to discuss why it is that many marketers feel burnt out or disenfranchised, unpacking the systemic issues that have led to this growing trend and offering some insight into how we might change course.
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A Marketer’s Guide to Speaking on Social Issues with The Ad Council’s Ro Patrick
On Scope October 30, 2025The Ad Council’s Ro Patrick joins On Scope to discuss her organization’s “Agree to Agree” campaign, which seeks to reduce gun violence affecting children by fostering civil dialogue, and what other brands can learn from the effort about engaging in social conversations without getting caught in the political fray.
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The Research Revolution Has Arrived with Morning Consult’s Michael Ramlet
On Scope October 23, 2025Morning Consult CEO Michael Ramlet joined On Scope to discuss the potential of AI-powered market research to reshape marketing strategies through broader access to consumer data. With host Mike Berberich, he explored democratized data, AI bias, synthetic audiences, and the enduring role of human insight.
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How Is It Possible That Marketers Still Overlook Email?
On Scope October 16, 2025Scott Cohen, CEO at InboxArmy, joins the On Scope podcast to discuss why email continues to be overlooked, despite being the most powerful channel in marketing. He covered underutilized approaches to email marketing, AI’s role in the channel, and why email will continue to dominate — even with gen Z and gen Alpha.
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Tension Is a Brand's Best Friend with Katherine Melchior Ray
On Scope October 9, 2025Katherine Melchior Ray, former VP of marketing and communications at Louis Vuitton and author of Brand Global Adapt Local, broke down her “brand fulcrum,” a strategic framework that transforms innovation and tradition from opposing forces into complementary strengths that supercharge brand marketing.
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How Your Brand Can Star in Celebrity Partnerships with JB Smoove and Jarrod Moses
On Scope October 2, 2025The First Darrin’s JB Smoove and Jarrod Moses share their thoughts on how brands can maximize celebrity partnerships, why so many brands seem to miss the mark when they try to be funny, and what they believe the effect of social media will be on the future of advertising.
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How eos Continues to Challenge from the Top with Soyoung Kang
On Scope September 25, 2025Soyoung Kang, president of eos, joined the show to discuss how bold creativity, authentic community engagement, and rapid campaign execution has transformed her brand from challenger to market leader and why the fearless approach to marketing won’t be changing any time soon.
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Leveling the Sports Marketing Playing Field with Fubo’s Jennifer Monson
On Scope September 11, 2025Fubo’s Jennifer Monson joins On Scope to share how CTV is changing sports advertising, making it possible for brands of all sizes to reach fans with precision, avoid impression overload, and scale campaigns without a Super Bowl-sized budget.
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How the NFL Is Getting a 360-Degree View of Its Fans with Chi Ogbuehi
On Scope September 4, 2025Chi Ogbuehi, VP of marketing technology and consumer products at NFL, provided an in-depth overview of how she and her team onboarded all 32 NFL clubs onto a single MarTech solution, an effort that enabled deeper fan engagement and won the league the 2025 ANA Martech Award for Innovative Team of The Year.
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An Insider’s View on the Marketing Talent Crisis with Cecilia Dones
On Scope August 28, 2025Dr. Cecilia Dones, founder and former principal at 3 Standard Deviations and professor at Columbia Business School, broke down issues in the marketing talent pipeline, including common challenges she sees students face transitioning from academia to the working world and what brand-side marketers can do to address the talent gap.
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Why Aren’t Brands Leveraging This Powerful Growth Driver with Lola Bakare
On Scope August 21, 2025Lola Bakare, author of Responsible Marketing, joins the On Scope podcast to discuss why brands are failing to capitalize on the overwhelming data that shows inclusive marketing is a proven revenue driver.
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How Deeper Interpersonal Relationships Power Better Ad Creative with Caleb Goodman
On Scope August 14, 2025Rethink’s Caleb Goodman joins the On Scope podcast to highlight his organization’s unique approach to the client-agency relationship, including how they’ve systematized a process that leads to deeper interpersonal connections, which ultimately result in much stronger creative work.
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Infusing Business with Self-Awareness with Simon Mainwaring
On Scope July 31, 2025Simon Mainwaring, founder and CEO of We First, joins On Scope to discuss what true business leadership looks like in 2025, what the long-term consequences of abdicating the reins of marketing to technology might be, and how our industry can move forward focused on the “We” in a world that rewards callous individualism.
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The Hidden Costs of Agency Reviews with Bruno Gralpois
On Scope July 24, 2025Agency Mania Solutions Co-Founder Bruno Gralpois joined the show to discuss the hidden costs of agency reviews, how to determine if your current agency model is a problem, when it’s actually time to conduct a review, and much more.
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You Don’t Know What an Insight Is with Stephani Estes
On Scope July 17, 2025Stephani Estes, chief media officer at Goodway Group, joined the On Scope podcast to shed light on how marketers can move away from wasteful measurement efforts, discuss what true insight looks like, provide tips for how marketers can better communicate across the organization, and more.
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