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Search returned: 174 document(s).
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ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
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SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
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ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
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Dove Suits Up for Super Bowl LX
Marketing News December 9, 2025Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.
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How Georgia Pacific Is Driving Business Results Through Accurate Portrayals of Women
Event Recaps November 24, 2025Representatives from Georgia-Pacific shared how the organization is using SeeHer and GEM scoring to drive authentic portrayal of women in advertising and boost brand performance.
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Connecting Women Creators: TikTok and Innovate Marketing Group’s Women Who Will Series
Event Recaps November 18, 2025TikTok and Innovate Marketing Group’s “Women Who Will” multi-city series reimagined Women’s History Month by uniting local women creators through intimate IRL experiences, driving deep community connection, organic content, and record-breaking campaign engagement.
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Strive for More 2.0: Portrayal Tips and Creative Techniques to Increase Media Value and Sales
Webinar Rewinds November 17, 2025Want to boost your creative effectiveness by 31%? And your sales by 44%? Start by showing women something revolutionary — THEMSELVES!
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How AARP Turned Data Insights into Stellar Age-Inclusive Marketing
Event Recaps November 16, 2025Representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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Amplifying Women at Work, Home, and Beyond
Event Recaps November 10, 2025Terrell Maclin, managing partner at iMeLife Marketing Agency, discussed how to inspire bold action that fuels education, leadership, and economic freedom for women everywhere.
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AI, Social, and Mobile: Powering Mom’s Path to Purchase
Webinar Rewinds November 10, 2025Today’s mom is more digitally fluent and resourceful than ever. In this webinar, speakers explored how technology is transforming the way mom shops and what it means for brands looking to win her attention, trust, and loyalty.
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How AARP’s Consumer Research Is Powering Values-Based Marketing
Conference Session Videos November 9, 2025In this video, representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.
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How Georgia-Pacific Connects with Women in Relatable Ways
Conference Session Videos November 8, 2025Georgia-Pacific shared its principles for inclusive advertising during a session at the 2025 ANA Multicultural and Inclusive Marketing Conference.
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What Makes A GEM Award-Winning Campaign? CARE's Keys to Success
Webinar Rewinds November 7, 2025The GEM Awards celebrate creative excellence in the accurate portrayal of women in advertising. In this session, CARE shared its In-House Excellence GEM award-winning case study of their "She Leads The World" campaign, providing the insights, strategy, and best practices that drove growth for CARE.
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How Georgia-Pacific Drives Growth Through Representation
Event Soundbites November 6, 2025Georgia-Pacific’s efforts to improve the representation and portrayal of women and girls have driven growth across its brands.
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How Milk Spotlights Women in Sports
Event Recaps November 3, 2025During an October 9 ANA SeeHer event, attendees learned how female athletes have been given a starring role in the marketing executed by MilkPEP, the organization that promotes the consumption of dairy milk, whose credits include such iconic efforts as the “Got Milk?” campaign.
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How Dove Took a Stand for Hispanic Girls in Sports
Multicultural and Inclusive Marketing Awards October 28, 2025Dove strove to decrease the rate at which Hispanic girls dropped out of sports due to low body confidence.
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Georgia-Pacific Shares Principles for Inclusive Advertising
Event Recaps October 17, 2025Georgia-Pacific shared its principles for inclusive advertising during a session at the 2025 ANA Multicultural and Inclusive Marketing Conference.
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Powering the Future of Women’s Sports Marketing
Webinar Rewinds September 30, 2025The $1.3B+ women’s sports industry segment is growing fast and so is the need for bold, inclusive, and collaborative marketing strategies. This webinar explored what’s next for women’s sports and how to drive measurable impact.
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Kaiser Permanente's Kristy LoRusso on Building Trust Through Inclusive Marketing
Pulse September 29, 2025Kristy LoRusso, CMO at Kaiser Permanente, sat down with ANA for a pre-conference interview to how Kaiser Permanente defines “inclusive impact,” the frameworks that guide its campaigns, and why empathy and trust are central to connecting authentically with diverse audiences.
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