Industry Initiatives and Partnerships

With a focus on innovative topics and emerging trends, ANA Marketing Futures provides member cases, research studies, and insight from industry innovators that influence and inform.

With a focus on innovative topics and emerging trends, ANA Marketing Futures provides member cases, research studies, and insight from industry innovators that influence and inform.

The ANA Trust Consortium is designed to help marketers advance the interests of their brands and provide them with the tools they need to keep supply chain participants honest and transparent.

The ANA Trust Consortium is designed to help marketers advance the interests of their brands and provide them with the tools they need to keep supply chain participants honest and transparent.

The ANA is a founding stakeholder of BSI, established to professionalize and enhance the executive capacity needed to protect brands through research, accreditation, networking, and education.

The ANA is a founding stakeholder of BSI, established to professionalize and enhance the executive capacity needed to protect brands through research, accreditation, networking, and education.

ANA partnered with the Cannes Lions International Festival of Creativity, which explores the value of creativity in branded communication, to launch the CMO Growth Council in 2018.

ANA partnered with the Cannes Lions International Festival of Creativity, which explores the value of creativity in branded communication, to launch the CMO Growth Council in 2018.

ANA joined forces with industry leaders from around the globe to form the Coalition for Better Ads to improve consumers’ experience with online advertising.

ANA joined forces with industry leaders from around the globe to form the Coalition for Better Ads to improve consumers’ experience with online advertising.

DAA is a consortium of the leading national advertising and marketing trade groups, including the ANA, that together deliver effective, self-regulatory solutions to online consumer issues.

DAA is a consortium of the leading national advertising and marketing trade groups, including the ANA, that together deliver effective, self-regulatory solutions to online consumer issues.

Global marketing firms and service providers can designate ANA as their mediator and compliance provider for data transfers from the EU, UK, or Switzerland to the U.S.

Global marketing firms and service providers can designate ANA as their mediator and compliance provider for data transfers from the EU, UK, or Switzerland to the U.S.

DMAchoice, ANA's signature data hygiene tool, saves thousands on prospect mailings while respecting consumer marketing and privacy preferences. It's a trusted, industry-best mail removal service.

DMAchoice, ANA's signature data hygiene tool, saves thousands on prospect mailings while respecting consumer marketing and privacy preferences. It's a trusted, industry-best mail removal service.

ANA’s EEC is the premier organization for email marketing professionals, serving as the industry’s voice and a trusted source of expertise for both emerging and seasoned practitioners.

ANA’s EEC is the premier organization for email marketing professionals, serving as the industry’s voice and a trusted source of expertise for both emerging and seasoned practitioners.

ANA has partnered with The Internationalist to expand the global conversation on purposeful marketing in the advertising, marketing, and media community.

ANA has partnered with The Internationalist to expand the global conversation on purposeful marketing in the advertising, marketing, and media community.

The JPC was established in 1962 by the ANA and the 4A’s to represent the industry in negotiations with unions representing performers and musicians who perform in commercials.

The JPC was established in 1962 by the ANA and the 4A’s to represent the industry in negotiations with unions representing performers and musicians who perform in commercials.

MASB, which ANA has partnered with on several research reports, establishes and advances accountable marketing practices that drive brand and business growth through linking marketing activities to financial outcomes.

MASB, which ANA has partnered with on several research reports, establishes and advances accountable marketing practices that drive brand and business growth through linking marketing activities to financial outcomes.

ANA is a member of the Media Rating Council, which aims to secure measurement that is valid, reliable, and effective by setting standards and conducting audits performed by an independent CPA firm.

ANA is a member of the Media Rating Council, which aims to secure measurement that is valid, reliable, and effective by setting standards and conducting audits performed by an independent CPA firm.

NARB is the appellate body for the advertising industry’s program of self- regulation. NARB is made up of national advertisers, advertising agencies, and public members nominated to by associations.

NARB is the appellate body for the advertising industry’s program of self- regulation. NARB is made up of national advertisers, advertising agencies, and public members nominated to by associations.

ANA is a steering committee member of Privacy for America, a coalition of leading trade organizations and companies advocating for strong national consumer data privacy and security legislation.

ANA is a steering committee member of Privacy for America, a coalition of leading trade organizations and companies advocating for strong national consumer data privacy and security legislation.

The ANA and 4A’s conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee.

The ANA and 4A’s conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

TAG, a joint marketing-media industry program the ANA helped found, is designed to eradicate digital advertising fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain.

TAG, a joint marketing-media industry program the ANA helped found, is designed to eradicate digital advertising fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain.

ANA is a member of the Unstereotype Alliance, a UN Women initiative dedicated to eliminating harmful gender stereotypes in media and advertising.

ANA is a member of the Unstereotype Alliance, a UN Women initiative dedicated to eliminating harmful gender stereotypes in media and advertising.

WFA, of which ANA is a member, is the voice of marketers worldwide, representing 90 percent of global marketing communications spend – roughly $900 billion per annum.

WFA, of which ANA is a member, is the voice of marketers worldwide, representing 90 percent of global marketing communications spend – roughly $900 billion per annum.