Influencer Marketing Committee Meeting

This event is virtual only and no in-person option is available.

Announcements & Introductions (11:00-11:10 a.m. ET)

Interactive Member Discussion: AI's Impact on the Creator Economy (11:10-11:30 a.m. ET)
Bring your questions, predictions, and hear from fellow influencer marketing leaders in the space.

Session 1: Casting Culture: How Taco Bell & Cameo Ignited Buzz On-Demand (11:30-12:15 p.m. ET)
To launch its new Crispy Chicken Tacos & Burritos, Taco Bell partnered with Cameo for Business to flip the script on traditional influencer marketing. Using Cameo as a real-time “casting call,” Taco Bell tapped into a roster of 40 unexpected iconic personalities to deliver four waves of customized content across three weeks. The result? An agile, attention-grabbing campaign that moved at the speed of culture and delivered authentic fan engagement on demand. This session will unpack how Taco Bell’s creative strategy, combined with Cameo’s rapid-turnaround capabilities and cultural resonance, drove massive buzz and proved that authenticity, speed, and surprise can be the perfect ingredients for brand relevance.

Speakers: 

Nicole Weltman, Head of Social & PR, Taco Bell
Sara Singh, Head of Creative Strategy, Taco Bell
Alex Geiser, Partnership Lead, Cameo for Business

Inside Albertsons’ Creator-Led Social Strategy (12:15-1:00 p.m. ET)
By deploying a strategic mix of creator-led campaigns and creator-generated brand handle content, Albertsons has launched and built three of their private label Own Brands on Instagram. Join us for an inside look at how Albertsons and leading influencer marketing agency Linqia are pioneering a creator-led approach to social media strategy. You'll learn about sustainable social growth including creator collab posting, giveaways, celebrity partnerships, and how creators could be the answer to your content needs across organic and paid social. 

Speakers:
Lisa MiRae, Senior Director of Brand, Design, & Marketing, Own Brands, Albertsons Companies
Finola Austin, VP, Creative & Client Strategy, Linqia