In-House Agency Committee Meeting

II. AGILITY MEETS CONSISTENCY - SCALING IN-HOUSE PRODUCTION IN A DYNAMIC LANDSCAPE (11:10 – 11:45a.m. ET)  

The marketing environment is always evolving and changing. Today, in-house teams must balance two seemingly opposing forces: agility and brand consistency. As algorithms favor diverse and adaptable content, how can marketers scale production while ensuring a cohesive brand identity across channels? In this session, James Hoke and Tiffani Lundeen, Creative Directors at Indeed, will share how their in-house team has scaled social and digital production to meet the growing demand for varied assets while maintaining brand integrity. From flexible workflows to tools for collaboration and feedback, discover strategies for staying nimble and delivering high-quality creative work that resonates with both consumers and stakeholders.

Speaker: 
Tiffani Lundeen, Creative Director, Indeed Creative
James Hoke, Creative Director, Indeed Creative

III. MARKETING OPS - CONNECTING THE GLOBAL CREATIVE ECO SYSTEM (11:45a.m. – 12:20p.m. ET) 
If you’ve ever struggled with limited resources, scatter agencies/creative teams, or inconsistent branding, you’re not alone. That’s where Marketing Operations comes in. Dexcom, in partnership with Blum Consulting Partners, evolved the creative ops team to help empower the global teams and their agency partners to increase efficiency and effectiveness. By expanding to a marketing ops team, we were able to implement new tools, centralize brand resources, improve training for external agencies, and uplevel ways of working to enable our teams to execute creative with speed and quality. 

Speakers: 
Andrea Ruskin, Partner and Co-Founder – Blum Consulting Partners 
Julie Wisnicki, Director, Global Brand Marketing, Creative Services – Dexcom  

IV. BREAK (12:20 – 12:25p.m. ET) 

V. TRANSFORMING CREATIVE TEAMS INTO STRATEGIC POWERHOUSES (12:25 – 1:00p.m. ET) 
Join Lauren Hood, Director of Account Leadership and Strategy at Charles Schwab, as she takes us through the transformation of C2 from an executional support team to a strategic, creative powerhouse. By shifting from reactive project requests to proactive planning, C2 has set the standard for how in-house teams can evolve to deliver greater value across the organization. This session will explore key strategies and lessons learned, offering actionable insights for other in-house teams looking to elevate their impact and drive more strategic outcomes. 

Speaker: 
Lauren Hood, Director of Account Leadership, Account Planning, and UX Strategy & Research – Charles Schwab