In-House Agency Committee Meeting, hosted by Walmart Creative Studio

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. PT)

II. WELCOME REMARKS AND INTRODUCTIONS (10:00 – 10:20a.m. PT)

III. MEMBER ROUNDTABLE DISCUSSION: LESSONS LEARNED IN 2025 AND PLANS FOR 2026 (10:20 – 11:00a.m. PT)
In our final In-House Agency Committee meeting of the year, we’ll debrief on our collective accomplishments of 2025 and how they will impact our plans for 2026. Come prepared to share a recap of your year and your expectations for the year ahead.

All attendees are encouraged to participate in this roundtable discussion.

IV. IMAX - OK IS THE ENEMY: WINNING IN THE AGE OF ABUNDANCE (11:00 – 11:35a.m. PT)
Just down the road from Walmart’s Creative Studio is the team at IMAX, pioneers of the movie experience for decades. Though they may be synonymous with the biggest movie experiences in the industry, there is no denying that consumer attention is fragmented across multiple screens and touchpoints. On any given day, consumers receive anywhere between 5,000-10,000 marketing messages. In this age of abundance, our biggest challenge and opportunity is to stand out, be noticed, and remembered. 

Speaker:
Kjetil Njoten, Global Head of Creative – IMAX

V. BREAK (11:35 – 11:50a.m. PT)

VI. STARTED SMALL, STAYED HUNGRY: BUILDING A GLOBAL IN-HOUSE CREATIVE POWERHOUSE (11:50a.m. – 12:25p.m. PT)
Building an in-house creative team isn’t about having resources, it’s about grit. It’s about turning every small win into proof of what’s possible, staying uncomfortable, staying ambitious, and refusing to be just anything. This is a story of transformation, of what happens when a small team believes they’re capable of more and proves it with work that speaks louder than org charts. And when your mission is helping people take control of their health, that same relentless energy has to drive how you build your creative operation. For anyone building, scaling, or fighting to stay relevant, this one’s for you. 

Speaker: 
Bridget Bartholomew, Creative Director - Dexcom 

VII. FROM THE INSIDE OUT: CRAFTING COPY THAT CONNECTS BUSINESS TO BRAND (12:25p.m. – 1:00p.m. PT)
Kristen Scharf, senior copywriter at The Cooler at Experian, brings a fresh and thoughtful lens to the creative work of in-house agencies. She will share recent case study work alongside personal reflections on what it means to write with deep proximity to the business. Kristen explores how being embedded within the organization sharpens storytelling, strengthens strategy, and deepens the connection between creative output and business impact. Kristen’s perspective is a powerful reminder of how in-house creative can move beyond execution to become essential partners in brand building.

Speaker:
Kristen Scharf, Senior Copywriter – The Cooler at Experian

VII. NETWORKING LUNCH (1:00-2:00 p.m. PT)