In-House Agency Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: NEED SOMEBODY TO LEAN ON? EXTERNAL AGENCIES AS ENABLERS OF IN-HOUSE SUCCESS (11:10 – 11:45a.m. ET)
In response to the tremendous growth of in-housing, external agencies are shifting their solutions from task-based execution to tech and process enablement of in-house success. We’ll discuss this industry mindset shift and how it will transform the perception of in-housing moving forward.

We’ll talk about:

• What in-house agencies are choosing to source externally versus build internally.
• How external partners are adapting their offerings to support in-house success.
• Whether this shift has changed the in-house to external work ratio, and what it means for collaboration models going forward.

Moderators:
Jessica Cipolla-Tario, VP of Global Creative Services – Sony Interactive Entertainment and In-House Agency Co-Chair
Mandy Janicki, Head of Creative Studio – UL Solutions and In-House Agency Co-Chair
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Co-Chair

III. WALKING A MILE IN OUR SHOES: SELL THE DREAM OF IN-HOUSING TO AGENCY TALENT (11:45a.m. – 12:20p.m. ET)
The external agency side is where many creatives instinctively go to hone their craft and build industry recognition. But the industry landscape has changed. In-house agencies are competing, and in many cases outperforming, external agencies in terms of quality and results. Danielle Johnsen Kerr has experienced both in-house and agency life, and it’s clear: working in-house helps you build business acumen, learn how to develop strong client relationships, and create work that drives real results. The challenge is convincing agency-side talent of these benefits. Here, Danielle will lay out the playbook for making in-house agencies an attractive place for creative talent to thrive.

Speaker:
Danielle Johnsen Karr, Director of Social – ServiceNow

IV. BREAK (12:20 – 12:25p.m. ET) 

V. CREATIVE UNDER CONSTRUCTION: HOW DELTA DENTAL REBUILT ITS IN-HOUSE TEAM FROM THE GROUND UP (12:25 – 1:00p.m. ET)
What does it take to turn an in-house agency from slow and siloed to award-winning and trusted? In this session, discover how Delta Dental radically overhauled its internal creative team, going from a 3-month turnaround for a single email to producing impactful campaigns that deliver real results. Learn how they rebuilt their foundation, reestablished trust across the organization, and positioned the agency as a true strategic partner.

Speaker:
Jim Deeken, Brand & Creative Director – Delta Dental