In-House Agency Committee Meeting, Hosted by Kraft Heinz

Registration for this event is closed. If you would like to be added to a waiting list to attend, please contact Peter Kenigsberg (pkenigsberg@ana.net).

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. CT)

II. WELCOME REMARKS AND INTRODUCTIONS (10:00 – 10:20a.m. CT)

III. MEMBER ROUNDTABLE DISCUSSION: MAKING WORKFLOWS WORK (10:20 – 11:00a.m. ET)
It’s not just about having the right project management tools. It’s about creating a culture that adheres to process. In this roundtable discussion, we’ll navigate solutions for creating a workflow that just works. Come prepared to discuss the tools you’re using today and how they impact your creative process, for better or for worse.

All attendees are encouraged to participate in this roundtable discussion.

IV. POWERING IN-HOUSE AGENCIES WITH SOUND (11:00 – 11:35a.m. CT)
Join marketing leaders from Indeed, Allstate, and PepsiCo/D3 for a panel discussion moderated by Jerry Krenach and Gerard Smerek of Yessian Music. Together, they’ll explore three recent sonic branding initiatives - highlighting the creative goals, strategic considerations, and collaborative processes behind each. Gain insight into how original music companies partner with in-house agencies to craft impactful sonic logos, custom jingles, and original compositions that elevate brand identity through sound.

Panelists:
Lindsay Bynum, Marketing Director, Lays Equity – PepsiCo
Steve Ross, Head of Production – Allstate
Tom Sewell, Head of Indeed Creative Agency – Indeed

Moderators:
Jerry Krenach, Global Head of Creative Development – Yessian Music
Gerard Smerek, Global Creative Director – Yessian Music

V. BREAK (11:35 – 11:50a.m. CT)

VI. HOUSE RULES: BUILDING FOR TODAY, TOMORROW AND THE SOMEDAY (11:50a.m. – 12:25p.m. CT)
Join Discover Brand Creative as they share insights into their Play to Win strategy. This session will cover how the agency revamped its team structure, streamlined operations, and led their team through a period of transformation to deliver impactful creative work.

Speakers:
Jeff Kolbe, Senior Manager Creative Account Management – Discover
Jorge Orozco-Cordero, Executive Creative Director / Senior Director Brand – Discover

VII. FERRARA’S 1908X: ELEVATING CREATIVE, CONTENT & PR ACROSS AN ICONIC CANDY PORTFOLIO (12:25 – 1:00p.m. CT)
Discover the evolution of 1908x, Ferrara’s in-house creative, content, and PR teams. This session will explore how the team works both internally and with partners to brings relevant consumer experiences to life across a portfolio of 30+ iconic brands—including NERDS, Trolli, and Jelly Belly. From owning the shelf to partnering to deliver multiple Super Bowl activations to life, this session will provide tangible takeaways from this groups story.

Speaker:
Brian Camen, Senior Director, Content & Public Relations – Ferrara Candy Company
Alberto Zapata, Senior Creative Director – Ferrara Candy Company

VII. NETWORKING LUNCH (1:00 – 2:00p.m. CT)