ANA Trainers

Academic Director and Clinical Associate Professor
New York University, School of Professional Studies

Dr. Jose Mendoza leads one of the largest graduate marketing programs at New York University's School of Professional Studies. With over 20 years of senior global marketing experience, Dr. Mendoza has worked with renowned brands, such as Absolut, Chivas Regal, Hewlett-Packard, and Tampico, across more than 50 countries. His expertise spans marketing technologies, AI marketing, business analytics, consumer pricing, consumer insights, big data marketing, and neuromarketing.  

Before his tenure at NYU, Dr. Mendoza held academic positions at the University of Arizona and Sacred Heart University, where he played a key role in developing programs in digital marketing, artificial intelligence marketing, and retail innovation. He holds a Doctorate of Business Administration (D.B.A.) from Cranfield University, an M.B.A. from the University of Pittsburgh, and a B.S. in Computer Sciences. Dr. Mendoza frequently shares his insights at global conferences across the U.S., Europe, and Latin America, and his current research and teaching focus on the intersection of artificial intelligence and marketing. He also serves on the editorial boards of key industry journals and associations.   

Workshops:

Marketing Mix Modeling in the Age of AI (Half Day)