Legal Affairs

Welcome and Introduction (2:00 - 2:05 pm)

The Anatomy of an NAD Challenge (2:05 - 2:50 pm)
This session will explore the nuts and bolts of pursuing – and defending – an NAD challenge.  Hear from senior NAD attorney, Eric Unis, and seasoned NAD practitioner, Terri Seligman, to learn what works, and what doesn’t, in NAD cases. We’ll cover the basics and provide actionable insights into practicing before this more-relevant-than-ever self-regulatory forum for competitive advertising challenges. 

Speakers:
Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC
Eric Unis, Senior Attorney, National Advertising Division, BBB National Programs

Space Advertising: The Final Frontier (2:50 - 3:35 pm)
Advertising has colonized every terrestrial medium—digital screens, urban facades, even the human body—yet Earth’s orbit remains largely untapped.  “Space advertising” therefore represents the literal and figurative last frontier: a realm where first movers may secure unprecedented global reach, commanding consumer attention, investor fascination, and media coverage on a planetary scale.  We will look at outer-space advertising as a seductive blend of global spectacle and brand differentiation, counter-balanced by regulatory complexity, operational risk, and ethical headwinds. 

Speakers:
John P. Feldman, Partner, Reed Smith LLP
Keri Bruce, Partner, Reed Smith LLP
Chris Buchanan, Partner, Reed Smith LLP

Recent Developments in Environmental Marketing Law (3:35 pm - 4:05 pm)
Join us for an overview of recent developments in environmental marketing law and enforcement, covering updates to State environmental labeling laws, recent class action developments, and recent NAD decisions related to green claims.  

Speakers:
Jennifer Yang, Senior Counsel, Proskauer Rose LLP
Jana Ruthberg, Associate, Proskauer Rose LLP