Grimberg, Lia | Marketing Training & Development Center | ANA

ANA Trainers

trainer

Lia Grimberg

Principal
Radicle Loyalty

Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm. Radicle Loyalty helps you find the root of the issue, the radicle. We analyze your data, gather insights, and use them to personalize your communications with your customers. Radicle Loyalty creates marketing strategies and designs loyalty programs to correct customer behavior and drive emotional loyalty.

With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express.

Lia guest lectures at various educational institutions, including the Canadian Marketing Association, The Schulich School of Business at York University, and George Brown College.

Lia holds an MBA from The Schulich School of Business at York University, a CLMP (Chartered Loyalty Marketing Professional) designation, and a post-graduate degree in Artificial Intelligence from the University of Texas at Austin.


Workshops:

Enhancing Customer Loyalty Programs with AI: An Overview (Half Day)

Enhancing Customer Loyalty Programs with AI: An Overview (Virtual Open Enrollment)

Enhancing Customer Loyalty Programs with AI: An Overview (Virtual)