ANA Marketing Capabilities Council Summer Event

DAY 1 AGENDA
WEDNESDAY, AUGUST 13TH

Arrival & check-in w/ Refreshments & Networking (12:00 pm - 1:00 pm)

OPENING REMARKS (1:00 pm - 1:10 pm)

• Florian Péquignot, VP HR - Global Brand Building, P&G
• Jerusha Harvey, SVP/Global Lead, Talent Practice, ANA

CAPABILITIES TALK: An Overview of Marketing Capabilities at Kyndryl (1:10 pm - 1:40 pm)

• Matt Stryker, VP Marketing, Kyndryl

Join us as Matt provides an overview of marketing capabilities and talent initiatives at Kyndryl.

Q&A + Discussion (1:40 pm - 2:00 pm)

CAPABILITIES TALK: An Overview of Marketing Capabilities at Coca-Cola (2:00 pm - 2:30 pm)

• Rebecca Hannan, Sr. Director of Marketing Capabilities, Coca-Cola

Becca will provide an overview of marketing capabilities at The Coca-Cola Company, highlighting how skills are being embedded into learning and development plans, along with the company's 2025+ capabilities strategy and roadmap.

Q&A + Discussion (2:30 pm - 3:00 pm)

COFFEE BREAK and P&G Archives Tour (3:00 pm - 3:45 pm)

INSPIRATION SESSION: Impact of AI in Marketing Talent (3:45 pm - 4:15 pm)

BREAKOUT DISCUSSION: Impacts of AI on Marketing Capabilities & Talent Development (4:15 pm - 4:45 pm)

READOUTS (4:45 pm - 5:15 pm)

DAY 1 CLOSING REMARKS (5:15 pm - 5:30 pm)

• Florian Péquignot, VP HR - Global Brand Building, P&G
• Jerusha Harvey, SVP/Global Lead, Talent Practice, ANA

NETWORKING RECEPTION (5:30 pm - 7:00 pm)
Top of the Park at The Phelps, 506 E 4th Street

DAY 2 AGENDA
THURSDAY, AUGUST 14TH

Arrival/ check-in/ Coffee & Refreshments (8:00 am)

RECAP DAY 1 / SESSION WELCOME (8:45 am - 9:00 am)

• Florian Péquignot, VP HR - Global Brand Building, P&G
• Jerusha Harvey, SVP/Global Lead, Talent Practice, ANA

SPECIAL KEYNOTE (9:00 am - 10:00 am)

• Marc Pritchard, Chief Brand Officer, P&G

CAPABILITIES TALK: An Overview of the P&G Marketing Capabilities Framework (10:00 am - 11:00 am)

• Florian Péquignot, VP HR - Global Brand Building, P&G
• Ales Konieczny, Senior Director - Global Brand Management L&D, P&G

Join Florian and Ales as they share with us the latest evolution of marketing capabilities and talent development at P&G.

COFFEE BREAK / LUNCH (11:00 am - 11:15 am)

CAPABILITIES TALK: Launchpad: Nestlé's New Approach to Onboarding (11:15 am - 11:45 am)
Kathryn Amrhein, Sr. Marketing Functional Development Manager (L&D), Nestlé

• Kathryn Amrhein, Sr. Marketing Functional Development Manager (L&D), Nestlé

Learn how Nestlé USA revamped their approach to functional new hire orientation to prepare for the future of Marketing. This overview will highlight the overall business case for change, structure of the new Launchpad Program, and introduce key learnings which can be applied to any company looking to fortify its approach to onboarding.

Q&A + Discussion (11:45 am - 12:15 pm)

INSPIRATION SESSION: Measuring Marketing Capability Impact (12:15 pm - 1:00 pm)

• Andrew Watson, Global Managing Director, OxfordSM and representing the World Federation of Advertisers
• Lisa Halfman, Chief of Staff - Global Marketing, General Motors

How do you show that marketing training is making a real difference? This session shares key findings from WFA and Oxford's latest research, offering practical ways to connect learning, behavior change and business impact so you can build a stronger case for continued investment. Hear how capability leaders are tackling the measurement challenge and where the most promising opportunities lie.

BREAKOUT DISCUSSION: Measuring the ROI of Talent (1:00 pm - 1:30 pm)

READOUTS (1:30 pm - 2:00 pm)

CLOSING REMARKS (2:00 pm)

• Florian Péquignot, VP HR - Global Brand Building, P&G
• Jerusha Harvey, SVP/Global Lead, Talent Practice, ANA

**Schedule subject to change