Marketing Futures

WELCOME (11:00AM – 11:15AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

I. RETHINKING "AI" IN A PARTNERSHIP WORLD: ADVANCING COLLABORATION BETWEEN BRANDS AND AGENCIES (11:15AM- 11:45AM)

AI may dominate marketing conversations, but in this presentation, it stands for something entirely different. Bruno Gralpois, Co-Founder & Principal of Agency Mania Solutions, will introduce six alternative meanings for "AI," each offering a new lens to enhance brand-agency partnerships. From accelerating execution to strengthening collaboration, optimizing feedback, and deepening commitment, these insights will help brands and agencies work smarter together. Attendees will leave with fresh strategies to drive greater efficiency, innovation, and long-term success.

Speaker:

Bruno Gralpois, Co-Founder & Principal, Agency Mania Solutions

II. VML PRESENTS: THE FUTURE 100 (12:00PM- 12:30PM)

Gen Z isn't just escaping reality — they're rewriting it.

Driven by optimism and a desire for a better future, this generation is embracing "reality shifting" and other innovative coping mechanisms.

Emma Chiu, futurist and author of VML's Future 100 report, will unpack this cultural phenomenon. From the "Curator Economy" to "Sensory Storytelling," the presentation will be curated to focus on emerging trends from the report that marketers need to know.

Speaker:

Emma Chiu, Global Director, VML Intelligence