Marketing Futures
This event is over.
WELCOME (11:00AM – 11:15AM EST)
The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.
I. VML PRESENTS THE FUTURE SHOPPER REPORT: CONSUMER TRENDS IN E-COMMERCE AS AI REWRITES THE CUSTOMER JOURNEY (11:15AM- 11:45AM)
Hugh and Naji will present insights from VML's Future Shopper Report, covering e-commerce trends, consumer behavior shifts, AI-driven shopping, omnichannel, marketplaces and personalization. Now in its 9th consecutive year, the Future Shopper report, draws insights from 25,000+ shoppers across 16 countries. The presenters will delve into how consumers shop on marketplaces, the struggle to overcome the "customer centricity" gap between retailers and brands and the shopper's expectation when it comes to instant gratification. Attendees will end the year armed with the latest in commerce and retail trends and be ahead of the changes 2026 will bring.
Speakers:
Hugh Fletcher, Global Demand Content and Thought Leadership Director at VML
Naji El-Arifi, Head of Innovation at VML
II. THE HIDDEN BOTTLENECKS BETWEEN YOU AND AI SUCESS (11:45AM- 12:15PM)
The market size for AI in marketing exceeded $20 billion in 2024, and is expected to grow to $82 billion by 2030. Despite this growth, more than 90 percent of enterprise AI initiatives are failing, largely due to data readiness issues. Join Joe Luchs, the Founder and CEO of Datalinx AI, as he shares the common, hidden bottlenecks that prevent enterprises from achieving AI success, and how you can set the right data foundations to get the most out of your AI investments.
Speakers:
Joe Luchs, Founder and CEO of Datalinx AI