Marketing Futures
This event is over.
WELCOME (11:00AM – 11:15AM EST)
The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.
I. FROM GENERATIVE TO AGENTIC: THE NEXT LEAP IN AI-POWERED MARKETING (11:15AM- 11:45AM)
This session explores the rise of Agentic AI — the next evolution beyond generative models. It will unpack how agentic systems transition from content creation to autonomous goal pursuit, dynamic decision-making, and real-time adaptation. Attendees will gain an understanding of key implications for marketing orgs, including human-AI collaboration, UX, risk governance, and real-world applications in campaign orchestration and personalization.
Speaker:
Sumit Bhagchandani, Senior AI and AdTech Consultant, AI Skunkworks Lead, Goodway Group
II. CREATIVE PRODUCTION MEETS AGENTIC AI (11:45AM- 12:15PM)
Satej Sirur is the co-founder and CEO of Rocketium. He will speak about "Marketing in the age of agentic AI" drawing from his experience building agentic AI for creative production. The session will cover some mental models that will be helpful in applying agentic AI into your work, and pair them with examples from his world of creative production. If time permits, he will show how agentic AI in action.
Speaker:
Satej Sirur, co-founder and CEO of Rocketium