MarTech Mastery: Winning Strategies for Insourcing vs Outsourcing Decisions

I. Welcome & Introductions

John Hardy, SVP, MarTech, ANA

II. Committee Overview 

III. Insourcing vs. Outsourcing Marketing Technology & Operations: Key Considerations and Best Practices

Join us for an insightful session exploring the critical decision-making factors behind insourcing or outsourcing marketing technology and operations functions, and finding the right balance for a hybrid operation that taps the best of both. This meeting will feature presentations by Bill Lederer of iSOCRATES/MADTECH.AI and Mairi Fogle from Kimberly-Clark, providing perspectives from both an experienced outsource vendor and a senior marketing technology leader at a major brand.

The session will examine:

- Pros and cons of insourcing vs. outsourcing

- Risks, challenges, and "trap doors" to avoid

- Staffing, training, cost, and budget implications

- Best practices for managing outsourced partners to ensure productivity, efficiency, and transparency

- Strategies for balancing insource and outsourced functions for maximum impact 

IV. Roundtable Discussion with Q&A 

V. Closing Remarks, What's Next? 

Speakers

Bill Lederer, Chairman and CEO, iSOCRATES/MADTECH.AI

Mairi Fogle, Performance Media Lead, Kimberly-Clark